Senior Manager, User Acquisition & Growth Marketing

NC & Company America - Irvine, CA

Full-time - Senior

Irvine, CA

About the position

The Senior Manager, User Acquisition & Growth Marketing at NC America, LLC is responsible for developing and leading the user acquisition strategy for both existing and upcoming games. This role involves overseeing mobile user acquisition campaigns, collaborating with cross-functional teams, optimizing marketing technology, and driving revenue growth through effective marketing initiatives. The position requires a strategic mindset to set ambitious goals and enhance campaign effectiveness, ultimately aiming to increase user engagement and customer lifetime value.

Responsibilities

• Own and continuously evolve the user acquisition strategy for both existing and upcoming games.
• Spearhead initiatives to experiment, test, and optimize new acquisition channels, strategies, and automation opportunities.
• Oversee and guide the team in planning, launching, monitoring, and analyzing mobile user acquisition campaigns.
• Ensure campaigns align with user acquisition, activation, and retention goals, leveraging data insights to enhance campaign effectiveness and ROI.
• Work closely with other teams to ensure marketing strategies align with product roadmaps and revenue goals.
• Collaborate on integrated growth plans, leveraging insights from all departments to create cohesive strategies that drive user engagement and revenue.
• Optimize and oversee the marketing technology stack to support efficient campaign management and data-driven decision-making.
• Partner with the management team to provide performance KPIs, data-driven insights, and actionable forecasts to inform strategic initiatives and enhance campaign ROI.
• Take direct ownership of executing and optimizing marketing initiatives across content, SEO, SEM, digital campaigns, and event marketing.
• Drive continuous learning and data-driven improvement by experimenting with innovative user acquisition and growth marketing tactics.
• Define and set ambitious yet achievable goals for user acquisition, activation, and retention.
• Drive revenue growth by optimizing both self-service and traditional sales channels to meet business objectives and increase customer lifetime value.

Requirements

• Bachelor's degree required; MBA or equivalent preferred.
• 10+ years of experience in marketing, with a specialization in demand generation, growth marketing, or e-commerce, particularly in the gaming industry.
• Extensive background in user acquisition (UA) performance marketing with a strong grasp of key performance metrics.
• Mobile game experience preferred.
• Proven experience managing and expanding strategic partnerships.
• Background in P&L management with a strategic, analytical, results-driven approach.
• Adaptable and capable of thriving in a fast-paced environment.
• Experience leading global UA campaigns and deep knowledge of essential digital marketing tools.
• Skilled in campaign development and execution, with a strong focus on SEO.
• Deep knowledge of online gaming and the broader gaming market.
• Extensive knowledge of the MMORPG genre and monetization of online, free-to-play games.
• Excellent organization and prioritization skills, attention to detail and the ability to multi-task.
• Outstanding written and verbal communication skills and the ability to communicate effectively with all stakeholders.
• Highly self-motivated and accountable.
• Experience working with remote teams across the globe.
• Experience leading multi-functional teams.
• Experience with crisis management and handling high-pressure situations.