Chime - San Francisco, CA
posted 2 months ago
Chime is seeking a Sr. Manager to join our marketing team supporting all things Web. In this role, you will define and drive the strategy of compelling website experiences that attract, inspire, engage, and convert prospective customers on chime.com. This role requires a high level of collaboration with teams across Marketing, Product, Web Engineering, and Creative to develop shared goals, translate business objectives into long-term roadmaps, and deliver cohesive customer experiences. An ideal candidate has a track record of owning the strategy and execution of sophisticated, cross-functional web strategies in a results-driven environment. You have a data-driven mindset, lead with a customer-centric approach, take an analytic approach to problem-solving and have a strong understanding of what data drives impact. In this role, you can expect to own the overarching web strategy, including site updates, landing page experiences, testing and optimization that support acquisition, conversion, and retention. You will collaborate with Marketing, Web Engineering, Creative, and Product teams to build site experiences for campaigns, product initiatives, tests, and always-on programs, ensuring accurate messaging, timing, and capabilities needed to execute. You will drive continuous experience improvement through the development of an ongoing web experience roadmap aligned to short-term and long-term opportunities. Analyzing and monitoring page performance and user behavior across site landing pages will be crucial, as you generate data-driven hypotheses that inform strategies and uncover areas of opportunity to improve the web experience. Developing a deep understanding of our members and site visitors through data, insights, and cross-functional partnerships (Analytics, Engineering, and Consumer Insights) will be essential. You will leverage those insights to inform site strategy and partner with Analytics to establish a clear measurement framework, define KPIs, track and analyze website performance, and manage forecasts. Collaborating with the Organic team on SEO initiatives and content opportunities that improve website visibility and performance will also be part of your responsibilities. Additionally, you will leverage personalization capabilities to create digital experiences aligned to audiences and channels, and establish systems of governance, standards, technical requirements, and define resources needed to implement site strategies.