The position involves providing guidance to direct reports, typically comprising first-line managers and supervisors, ensuring clarity around priorities and goals for the entire functional area. The role includes approving requests for a certain level of authority and ensuring team members utilize consultative techniques for assessing process improvement opportunities within the organization through dialogue with operational leaders and team members. The candidate will lead strategy to drive best practices for the Omni-channel customer analysis, insights, and development of testing strategies through both short term and long-term data analytics. They will use quantitative analysis to develop key hypotheses and considerations on customer engagement initiatives, provide compilation of analysis and results in presentation format, and manage projects with strong technical and data-driven components. Close collaboration with the Campaign Management team on program setup and testing framework/tactics is also required.