Senior Marketing Analytics Manager

About the position

The Senior Marketing Analytics Managers will be responsible for tracking and measuring marketing campaigns within Guardant’s Screening Business Unit. This role focuses on leveraging advanced analytics and insights to measure campaign performance and optimize marketing expenditure. It encompasses HCP marketing (both personnel and non-personnel), consumer marketing, and web analytics. This role requires not only a strategic thinker but also hands-on experience in marketing analytics. This is a high-visibility role, with the individual expected to present findings to marketing leaders, the brand leader, and the CEO. This is an individual contributor role.

Responsibilities

• Design and oversee analysis to assess the effectiveness of marketing campaigns.
• Collaborate with HCP and consumer marketing teams to generate target lists and segments for both HCP (personnel and non-personnel) and consumer promotions.
• Conduct marketing mix modeling to link marketing campaigns to sales and to evaluate and optimize marketing expenditure across multiple channels, identifying high-impact opportunities and improving ROI.
• Provide strategic insights across key physician-focused platforms (e.g., HCP social, endemic and non-endemic display) and consumer channels (e.g., consumer social, programmatic display, linear TV, etc.), leveraging data to optimize campaigns.
• Collaborate with cross-functional teams to monitor and measure web analytics using tools like Google Analytics to evaluate our digital performance.
• Design and maintain intuitive dashboards and reports to assess marketing effectiveness, present findings, trends, and actionable insights to marketing leadership and other stakeholders.
• Support existing A/B tests and design new tests to measure the effectiveness of marketing campaigns.
• Ensure the accuracy and consistency of marketing data by coordinating with marketing operations, IT, and marketing agencies to establish strong data governance practices.
• Support the data and tool procurement and ingestion to advance our native marketing-tech analytics stack and processes.

Requirements

• Bachelor’s degree in marketing, business, statistics, data science, engineering, analytics or a related field.
• Minimum of 6 years of prior work experience.
• Proficiency in statistical and visualization tools such as SQL, R, Python, Tableau, and/or Power BI.
• Proven ability to synthesize complex data sets, create compelling narratives, and offer strategic recommendations to drive business growth.
• Project management, and interpersonal skills to communicate effectively across all levels of the organization including up to our CEO.

Nice-to-haves

• Master’s degree in data or field related to the essential duties.
• Analytics experience (especially in biotech or diagnostics industry).
• Prior consulting, marketing agency, and/or life sciences background.

Benefits

• Hybrid Work Model with defined days for in-person collaboration and work-from-home days.
• Flexibility for better work-life balance.
• Competitive salary range.