Senior Marketing Manager (1st Party & Platform)

About the position

At the core of Epic’s success are talented, passionate people. Epic prides itself on creating a collaborative, welcoming, and creative environment. Whether it’s building award-winning games or crafting engine technology that enables others to make visually stunning interactive experiences, we’re always innovating. Being Epic means being a part of a team that continually strives to do right by our community and users. We’re constantly innovating to raise the bar of engine and game development.

Responsibilities

• Own the departmental planning process for First Party / Platform and set the strategy for projects that will improve the effectiveness of the Epic Games Store marketing channels to meet the growing needs of the business.
• Project manage departmental initiatives by setting must succeed initiatives, working through blockers, establishing project phasing into MVP states and communicating status updates.
• Build and refine go-to-market plans ensuring that key messaging is applied to each channel.
• Analyze the performance of product-level events and oversee the testing roadmap to refine the ongoing support strategy.
• Oversee product lifecycle management of owned accounts, evangelising promotional opportunities within the Epic Games Store.
• Improve awareness of both B2C platform programs and B2B programs by assessing marketing touch points.
• Own the management of platform CMS pages, providing regular updates to copy and images when required.

Requirements

• Understanding of Epic Games’ products (in particular Fortnite) and other live service games, from a gameplay/functionality perspective.
• Experience working on B2B and/or B2C platform programs that connect value propositions within an ecosystem.
• Experience with retail / e-commerce across PC and Mobile Gaming including common engagement practices and associated KPIs.
• Strong understanding of how to build brands through leveraging owned channels and available system tooling.
• Experience evaluating creative materials and assets based on strategic briefs.
• Excellent partner management skills.
• Analytical competence.
• Comfortable crafting and executing marketing programs and events.
• 8+ years experience in a marketing, account management or digital retail business.
• Proven experience in relationship management, project management, and data competency.

Benefits

• 100% of the premiums for both you and your dependents for Medical, Dental, and Vision.
• Long Term Disability and Life Insurance.
• 401k with competitive match.
• Robust mental well-being program through Modern Health, providing free therapy and coaching.
• Company-wide paid breaks and events throughout the year.
• Unlimited PTO and sick time.
• Paid sabbatical after 7 years of employment.