Senior Marketing Manager, B2B and E-commerce (Remote, Chicago-Based Preferred)

About the position

At Black Spectacles, we’re the leader in our space, with the strongest brand, a thriving business, and an incredible opportunity for growth. As an entrepreneurial company, we have ambitious plans to support the architecture community, fostering a collaborative environment where creativity and professionalism thrive. We know that success in any marketing role depends on the right support, resources, and brand recognition—and at Black Spectacles, you’ll have all three. We’re seeking a Senior Marketing Manager, B2B and E-commerce preferably located in Chicago, Illinois, to lead demand generation for our B2B sales team while accelerating e-commerce growth for our B2C customers. This hands-on leadership role requires expertise in SEO, organic search, database management, thought leadership, event marketing, and social media marketing. As part of the leadership team, you’ll oversee marketing efforts, lead and support team members, and collaborate with vendors to deliver measurable results.

Responsibilities

• Develop and implement demand generation campaigns to drive qualified leads for the B2B sales pipeline.
• Create automated workflows, email campaigns, and nurturing sequences using HubSpot to engage prospects and move them through the funnel.
• Optimize SEO, organic search, and PPC campaigns to attract and convert qualified leads.
• Collaborate with sales to enhance lead handoff and conversion rates.
• Design and manage e-commerce campaigns to increase traffic, sales, and revenue through paid search, social media, and retargeting channels.
• Leverage Google Analytics to track and analyze user behavior, campaign performance, and e-commerce sales trends.
• Continuously optimize landing pages, email campaigns, and ad creative through A/B testing to maximize conversions.
• Develop and own the digital marketing roadmap, ensuring alignment with business goals and ROI targets.
• Leverage analytics platforms like Google Analytics and HubSpot to monitor performance and identify areas for improvement.
• Report on key performance metrics, analyze data to identify trends, and make informed recommendations to drive growth and improve business outcomes.
• Partner with product, sales, and creative teams to align campaigns and messaging across channels.
• Work with external agencies or vendors as needed to scale digital marketing efforts.

Requirements

• Approximately 10 years of digital marketing experience with a proven track record in both B2B lead generation and B2C e-commerce growth.
• Expertise in HubSpot (marketing automation, workflows, lead management) and Google Ads (PPC, display, and retargeting).
• Strong proficiency in Google Analytics and data-driven strategy development.
• Deep knowledge of SEO, organic search, database management, and segmentation strategies.
• Experience with social media marketing, thought leadership, and event marketing to drive engagement and brand visibility.
• Leadership experience, including team management and vendor collaboration.
• Strategic, results-driven mind-set with attention to detail and adaptability in a fast-paced environment.
• Bachelor’s degree in marketing, business, or a related field; certifications in HubSpot, Google Ads, or Google Analytics preferred.

Nice-to-haves

• Located in Chicago, Illinois, preferred.
• Ability to travel as required to join in-person team gatherings.

Benefits

• Enjoy the flexibility of working remotely year-round.
• Starting day one, access to BCBS Health, Dental, Vision, Disability, and Life Insurance coverage.
• Flexible Spending Accounts (FSAs), Health Savings Accounts (HSAs), and a 401(k) plan with a company match of up to 4%.
• Accrue up to 3 weeks of vacation annually, along with 8 holidays, 2 floating holidays, and up to 1 week of sick leave.
• Earn rewards by referring top talent to our team.
• Enjoy semi-annual team gatherings and events that foster collaboration and camaraderie.