Senior Marketing Manager - Brand and Events

About the position

The Brand Events and Marketing Engagement Manager is responsible for bringing the SmartRecruiters brand to life through immersive, high-impact experiences across live events, virtual engagements, and brand activations. This role ensures that every touchpoint—whether in-person, digital, or hybrid—delivers a cohesive, engaging, and unforgettable brand experience that drives demand, customer engagement, and brand affinity. This position requires a strategic, creative, and execution-focused marketer who can seamlessly integrate brand storytelling, event activations, and audience engagement strategies to elevate SmartRecruiters' presence in the industry and create memorable brand moments.

Responsibilities

• Own the end-to-end strategy and execution of brand experiences, ensuring SmartRecruiters has a standout presence at key industry events, conferences, and owned experiences.
• Design and execute immersive brand activations, from trade show booths and live demos to interactive installations that capture audience attention and drive engagement.
• Develop experiential marketing strategies that create strong emotional connections with customers, prospects, and industry influencers.
• Plan, manage, and execute SmartRecruiters’ corporate marketing events, industry sponsorships, executive summits, and virtual webinars.
• Collaborate with content, PR, and social media teams to ensure event moments are amplified across owned and earned channels.
• Work cross-functionally with Sales and Growth Marketing to ensure events are aligned with pipeline goals, drive engagement, and support revenue-generating opportunities.
• Partner with Customer Marketing & Advocacy to ensure customer voices are featured prominently in live and virtual event experiences.
• Develop creative networking opportunities, VIP experiences, and community-building moments within events to strengthen relationships with customers, partners, and industry leaders.
• Ensure SmartRecruiters’ thought leadership and innovations are front and center in all experiential marketing activations.
• Work closely with design and content teams to develop branded materials, immersive digital experiences, and interactive storytelling elements that make SmartRecruiters’ presence stand out.
• Define and track key experiential marketing metrics, including event engagement, lead generation, and customer interaction quality.
• Use data-driven insights to continuously optimize experiential strategies and improve event performance.
• Work with Sales and Marketing Ops to ensure event-driven engagements translate into pipeline acceleration and measurable business impact.

Requirements

• Proven experience in experiential marketing and event management.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Excellent communication and interpersonal skills.
• Creative mindset with a focus on storytelling and audience engagement.
• Ability to analyze data and derive actionable insights.

Nice-to-haves

• Experience in the tech industry or with recruitment software.
• Familiarity with CRM and marketing automation tools.
• Previous experience in a remote-friendly work environment.

Benefits

• Competitive salaries
• Generous equity
• Collaborative and diverse work environment
• Promotion from within