Senior Marketing Manager (Wisdom Panel - Pet Professional & B2B)

$113,200 - $150,000/Yr

Antech Diagnostics - New York, NY

Full-time - Mid Level

Hybrid - New York, NY

Professional, Scientific, and Technical Services

About the position

The Senior Marketing Manager for Wisdom Panel is a strategic role focused on driving the growth of genetic testing among pet professionals, including veterinarians and breeders. This position involves overseeing the marketing strategy, brand activation, and eCommerce initiatives to enhance the visibility and uptake of Wisdom Panel's offerings in the pet health market. The role requires collaboration with various teams and partners to establish B2B relationships and develop educational programs that promote genetic health testing.

Responsibilities

• Drive the overarching marketing strategy and brand activation plans for Wisdom's priorities in the pet professional space.
• Own and deploy the Wisdom PRO brand identity and tone of voice to appeal to veterinary professionals and breeders.
• Collaborate with product, R&D, ops, packaging, design, and creative teams to sustain a comprehensive product offering for PRO customers.
• Manage the Pet PRO marketing budget, including reporting, finance planning, KPI tracking, and business insights.
• Partner with D2C marketing teams to define and implement customer acquisition and retention strategies for direct-to-breeder stores.
• Oversee the Shopify direct-to-breeder storefronts to ensure relevant messaging and promotional activities.
• Translate new product features into compelling marketing messages for key audiences.
• Own all trade marketing activations, including presence at industry conferences and events.
• Develop and maintain relationships with key opinion leaders and influencers in the veterinary and breeding communities.
• Establish educational programs for pet professionals, including content and training resources.

Requirements

• Bachelor's degree in marketing or business, or equivalent work experience.
• At least 6+ years of marketing experience, with a focus on both B2B and B2C marketing, preferably in the veterinary or pet healthcare space.
• Minimum of 2+ years of experience driving digital/eCommerce sales.
• Proven track record in marketing within the veterinary, pet healthcare, or breeder markets.

Nice-to-haves

• Experience in startup environments or tech companies.
• Knowledge of genetic testing in the pet care or human healthcare space.

Benefits

• Paid Time Off & Holidays
• Medical, Dental, Vision (Multiple Plans Available)
• Basic Life (Company Paid) & Supplemental Life
• Short and Long Term Disability (Company Paid)
• Flexible Spending Accounts/Health Savings Accounts
• Paid Parental Leave
• 401(k) with company match
• Tuition/Continuing Education Reimbursement
• Life Assistance Program
• Pet Care Discounts