Senior Marketing Manager

Full-time - Senior

Seatac, WA

Air Transportation

About the position

The Senior Marketing Manager is the subject matter expert in the art and science of marketing strategy, go-to-market planning, and campaign execution at Alaska Air Group. As a key individual contributor, this role exercises considerable judgment to make decisions in steering 360 marketing initiatives across the loyalty portfolio, including our new joint loyalty program for Alaska and Hawaiian Airlines and loyalty partnerships, and provide recommendations to address marketing objectives.

Responsibilities

• Act as the lead subject matter expert in loyalty marketing to develop and execute cross-functional marketing plans, go-to-market strategies, and implementation across the portfolio, utilizing data-driven customer insights and ensuring alignment across channel teams.
• Define long-term loyalty marketing strategies in partnership with loyalty program managers that achieve key objectives.
• Manage large-scale end-to-end marketing plans including defining objectives, identifying audience insights, developing media strategy, creative brief writing, and production across multiple channels including social, video, OOH, and digital.
• Lead agency project management for marketing campaigns, informing top-tier creative through compelling briefs, influencing media strategies, and ensuring on-time and on-budget project delivery.
• Collaborate with business groups across the loyalty portfolio, aligning on key benefits and translating them to compelling marketing messages.
• Influence cross-functionally and build relationships with internal product, program, business groups, fostering collaboration and effective working dynamics.
• Facilitate budget management, including forecasting, invoice processing, accruals, and reporting.

Requirements

• 7+ years of experience in marketing, loyalty marketing, or related area.
• Bachelor's degree with a focus in Marketing, or a related discipline, or an additional two years of relevant training/experience in lieu of this degree.
• Proven ability to gather and leverage consumer insights to inform marketing strategy.
• Ability to transition from high-level strategic thinking to creative and detailed execution.
• Excellent critical thinking and problem-solving skills, with a results driven approach.
• Strong collaboration skills and ability to work across wide range of stakeholders.
• Superior verbal and written communication skills, including experience presenting to senior leadership.
• Proficient in building presentations in PowerPoint and constructing and navigating spreadsheets in Excel.
• Ability to travel to key markets up to 25%.
• High school diploma or equivalent.
• Minimum age of 18.
• Must be authorized to work in the U.S.

Nice-to-haves

• Experience within travel, hospitality, or aviation industry.

Benefits

• Free stand-by travel privileges on Alaska Airlines & Horizon Air
• Comprehensive well-being programs including medical, dental and vision benefits
• Generous 401k match program
• Quarterly and annual bonus plans
• Generous holiday and paid time off