Senior Marketing, Project Management, & Outreach Specialist

About the position

Join Memorial Health and be at the heart of growing our brand and reaching new audiences! In this role, you'll collaborate with a dynamic team to develop and execute marketing strategies that drive patient acquisition, retention, and engagement. As a project management coordinator, you'll keep exciting initiatives organized and help execute them across Memorial Hospital, the Memorial Health Foundation, and the Memorial Medical Group. You'll ensure teams have everything they need to succeed, overcoming obstacles to meet deadlines and deliver top-notch results. As a key player in outreach, you'll build valuable relationships with community leaders, organize health fairs, and create physician outreach plans that boost service line growth. You'll also be our go-to for maintaining our online brand reputation, responding to reviews, and keeping our online presence fresh across all platforms. Whether you're helping coordinate events or working behind the scenes on sponsorships, you'll make sure everything aligns with our brand and goals. With your expertise, you'll help keep Memorial Health shining as a trusted resource for patients and the community.

Responsibilities

• Work collaboratively with departments within Memorial Health system and directly with the Marketing team to grow volumes, launch and promote services, build brand awareness and educate consumers by implementing marketing strategies.
• Maintain accurate service line information.
• Assist in planning and implementing marketing tactics to increase patient acquisition, retention, and engagement.
• Serve as a project management coordinator to plan and execute assigned Marketing, Communications and Advertising (MCA) plans for initiatives that serve all business units of the system.
• Ensure Marketing team members have the required information and resources to carry out their tasks effectively.
• Meet with team members to find and resolve barriers to keep projects on time and meet due dates.
• Communicate with internal and external stakeholders, providing updates as needed.
• Manage deliverable expectations and deadlines.
• Guide and prioritize incoming and outgoing projects and tasks.
• Submit deliverables to stakeholders and ensure they meet brand and quality standards.
• Maintain accurate mailing list files with appropriate filters for use across initiatives.
• Collaborate with other hospital team members and community leaders to assist with the planning and execution of community outreach events.
• Maintain constructive relationships with community agencies, businesses and partners.
• Coordinate community sponsorships and ensure accurate sponsorship records are maintained.
• Establish physician/provider outreach marketing plans based upon identified organizational priorities.
• Create and maintain relationships with medical staff and service line leadership.
• Coordinate outreach visits, meetings and communications to expand the Memorial Health service line knowledge.
• Work with Informatics team to obtain volume reporting for analysis and outcome reports.
• Conduct brand reputation management by monitoring and responding to online reviews.
• Inform impacted department managers and Patient Experience of occurrences and respond according to direction.
• Collaborate with Risk and Patient Experience to ensure compliance standards are met.
• Complete reputation review requesting tasks for employed provider base and report of key performance indicators.
• Ensure and update accurate information for the system's entities digitally through various channels.
• Assist with planning and carry through of system events, adhering to current brand standards.

Requirements

• Bachelor's degree in marketing, sales, or business equivalent; or clinical/medical degree with experience in business fields.
• At least five years of experience required, preferably within health care or related industry.

Benefits

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Life Insurance
• Flexible Spending Account
• Vacation
• Sick Leave
• 11 Paid Holidays
• Personal Day
• Ohio Public Employee Retirement System
• Deferred Compensation
• Tuition Reimbursement
• Kidzlink Daycare Center
• Employee Recognition
• Free Parking
• Wellness Center
• Competitive Salaries
• Community/Family Atmosphere