Senior Marketing Specialist

About the position

Let your career take off with PSA Airlines. PSA Airlines, a wholly owned subsidiary of American Airlines, offers unparalleled opportunities for growth and professional development. We value teamwork, diversity, and inclusivity and strive to create a safe, respectful, and happy work environment for our more than 4,000 employees. Our company culture, known as The PSA Way, is our foundation for operation and fosters stability, growth and a focus on the future while always placing safety at the forefront of everything we do. We are driven in our goals and achievements, eager to be better. We are reliable to one another and accountable for our actions. And we are caring in our daily interactions, with teammates, colleagues, and customers. Join our team to enjoy comprehensive benefits, including travel privileges on the American Airlines global network, so you can explore new destinations and create unforgettable memories with family and friends.

Responsibilities

• Drive and support PSA's brand across external marketing platforms.
• Identify recruiting advertising opportunities that fit with brand and recruiting needs.
• Create and edit videos for internal and external mediums.
• Support all PSA departments with marketing collateral requests.
• Counsel internal customers and partners to achieve business objectives.
• Experience with content strategy and content development for a variety of platforms for both internal and external audiences.
• Use creative and innovative means to drive strong engagement and organic growth of all marketing mediums.
• Collaborate with outside vendors on marketing campaigns.
• Keep track of recruiting marketing budget.
• Identify, manage and execute sponsorship opportunities.
• Analyze and report on success of marketing campaigns.
• Manage recruiting content on website and social media and provide recruiting team the resources they need to properly market the events they are attending.
• Collaborate on planning and manage proactive recruitment marketing including utilization of LinkedIn and Hootsuite as a tool for the recruiting team.
• Serve as recruiting liaison and identify ongoing recruitment marketing needs.
• Create graphic design templates including flyers, social media event headers and email campaigns.
• Collaborate with Marketing and Recruiting teams to build and implement email marketing campaigns.
• Collaborate with Marketing team to identify best practices for using LinkedIn and Glassdoor as recruiting tools.
• Manage all dedicated marketing projects.
• Oversee assigned department strategy and execution on digital advertising and SEO.
• Manage the production, hosting and planning of Plane and Simple, PSA podcast.
• Support company-wide marketing and communication efforts as needed.
• Responsible for the Company's Security and Safety Management System (SMS) and associated Safety Risk Management and Safety Assurance outputs.
• Perform other duties as assigned.

Requirements

• Bachelor's degree in Marketing, Communications or Public Relations.
• 3-5 years of professional experience.
• At least two years of experience in Adobe Creative Suite or similar software.
• Previous experience with managing marketing campaigns.
• Experience in developing and executing CRM programs, including email marketing, push notifications, and in-app messaging.
• Experience developing and creating digital, video and/or interactive content.
• Ability to speak/read/write in English.
• If hired, must be able to demonstrate that you are authorized to work in the U.S.

Benefits

• Travel privileges on the American Airlines global network
• A generous vacation plan designed to let you enjoy your travel perks
• 401(k) with company match
• American Airlines Group (AAG) profit-sharing and bonus opportunities
• A choice of three health plan options, all with nationwide coverage with the UnitedHealthcare Choice Plus network
• Premium dental coverage
• Vision plan options provided, including a plan that covers both glasses and contacts every year
• Benefits navigation services, including finding a doctor, scheduling an appointment, understanding your medical bills, and free second opinion services
• Access to 24-hour virtual urgent care services
• Family planning and fertility treatment
• LGBTQ+ friendly services including gender affirming care, assistance finding knowledgeable providers, and family planning
• Company-paid Life and AD&D Insurance, Short-term and Long-term Disability, and supplemental life insurance options for spouses and dependent children
• Flexible Spending Accounts for both Health Care and Dependent Care services
• Comprehensive Employee Assistance Program providing a range of services, including 5 free in-person sessions with a health care professional