Senior Media Buyer, Paid Search

About the position

Universal Orlando Resort believes in-person collaboration is key to our success. Many of our Team Members work in a hybrid capacity, contributing from the workplace a minimum of three days per week. There are also roles that require being on-site full time. Limited remote opportunities may be available within specific departments. You'll learn more about this during the recruitment process. The Paid Search Sr. Media Buyer role leads the campaign management of Paid Search or any other paid media channels deemed relevant for the business in domestic markets for multiple theme parks and internal initiatives. This position is crucial for driving traffic and revenue through effective media buying strategies.

Responsibilities

• Lead the campaign management of Paid Search and other paid media channels.
• Develop and implement media buying strategies for domestic markets.
• Analyze campaign performance and optimize for better results.
• Collaborate with internal teams to align media strategies with business goals.
• Manage budgets and ensure effective allocation of resources.

Requirements

• Proven experience in media buying, specifically in Paid Search.
• Strong analytical skills and ability to interpret data.
• Excellent communication and collaboration skills.
• Experience with digital marketing tools and platforms.

Nice-to-haves

• Experience in the entertainment or theme park industry.
• Familiarity with hybrid work environments.
• Knowledge of additional digital marketing channels.

Benefits

• Health insurance
• 401k plan
• Paid time off
• Employee discounts
• Flexible scheduling