Senior Product Manager, BPH Portfolio - Urology

Boston Scientific - Marlborough, MA

Full-time - Senior

Marlborough, MA

Miscellaneous Manufacturing

About the position

The Senior Product Manager for the Benign Prostatic Hyperplasia (BPH) portfolio at Boston Scientific is responsible for the strategic and operational management of key products including Rezūm, GreenLight, HoLEP, and HoLAP. This role involves leading global initiatives, driving innovation, and managing processes to support franchise growth and organizational objectives. The position requires strong collaboration with cross-functional teams, particularly the Sales team, and building effective relationships with physicians to enhance product adoption and market presence.

Responsibilities

• Lead business planning initiatives, ensuring accuracy in forecasting, supply chain operations, and budget management.
• Support product launches domestically and internationally to expand the reach of therapies.
• Develop and implement marketing and sales programs for assigned products.
• Collaborate with franchise management to develop market segmentation, product positioning, and messaging strategies; engage key opinion leaders to enhance market presence.
• Analyze industry trends to refine product strategies, messaging, and concept-marketing techniques.
• Build partnerships across franchises and functions to develop best-in-class systems and processes aligned with broader business goals.
• Commit to patient safety and product quality by adhering to all relevant quality system regulations.
• Develop and implement innovative marketing solutions and tools that add value for sales and regional teams.
• Conduct competitive analysis and lead response strategies to address market challenges.
• Gain expertise in clinical literature, collaborating with Clinical Sciences and Health Economics on evidence-based marketing strategies.
• Serve as a subject matter expert, creating strategies to increase product adoption.
• Engage with global markets to gather insights, build relationships with key physicians, and support business initiatives.
• Partner with Digital and Social Marketing teams to develop digital communication and engagement strategies for healthcare providers.
• Build credibility and strengthen relationships with cross-functional global teams.
• Identify opportunities for future product development within the BPH market.

Requirements

• Bachelor's degree
• Experience managing clinically-oriented products
• Strong communication and interpersonal skills
• Proven experience in developing impactful marketing plans, positioning, and value propositions
• Ability to build productive relationships with customers and cross-functional partners
• Willingness to travel domestically and internationally up to 25-35%

Nice-to-haves

• MBA or advanced degree in a related field
• Experience with medical devices
• Demonstrated success in developing high-impact marketing strategies and value propositions

Benefits

• Access to the latest tools, information, and training to advance skills and career
• Support for progressing in career ambitions