Senior Product Marketing Manager

About the position

ZoomInfo is looking for a Senior Product Marketing Manager to play a crucial role in driving the adoption and expansion of the company's talent products. This Product Marketer will be responsible for crafting compelling narratives around our product, creating and executing marketing strategies that drive user adoption, engagement, and expansion. This role will work closely with the product, sales, and marketing teams to ensure our product's value is effectively communicated to both current and potential users.

Responsibilities

• Conduct thorough market research and competitive analysis to understand market trends, customer needs, and positioning opportunities
• Develop clear and compelling product positioning, value propositions, and messaging that differentiates our product in the market
• Plan and execute go-to-market strategies for product launches and updates, ensuring alignment across all channels and teams
• Create high-quality, informative content such as blog posts, case studies, product videos, and website copy that articulates the value of our product to our target audience
• Work closely with the growth and marketing teams to design and implement strategies that attract new users and retain existing ones
• Act as a liaison between the product users and the product team, gathering feedback to inform product development and improvement
• Equip the sales team with necessary product knowledge and materials, including pitch decks, FAQs, and product demos, to effectively sell the product
• Measure and report on the effectiveness of product marketing activities, adjusting strategies based on data-driven insights
• Comply with all applicable Company policies and procedures
• Regular and consistent attendance, including in-person attendance where required
• Other work as assigned by your manager or leadership

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• Minimum 5 years of experience
• Proven experience in product marketing, preferably in a SaaS environment, experience in Talent and HR Tech is a plus
• Strong understanding of the software development and technology landscape
• Exceptional communication and storytelling skills, with the ability to translate complex product information into simple, compelling messages
• Experience with market research, segmentation, and positioning
• Ability to work cross-functionally and collaborate with teams across the organization
• Creative thinker with a data-driven mindset
• Proficiency in marketing and analytics tools (Tableau, Amplitude, Salesforce)
• Strong project management skills, with the ability to lead and manage multiple time-sensitive projects simultaneously
• Excellent interpersonal and team collaboration skills

Benefits

• Comprehensive benefits
• Holistic mind, body and lifestyle programs designed for overall well-being