Senior Product Marketing Specialist, Legal

Wolters Kluwer - Tampa, FL

Full-time - Mid Level

Remote - Tampa, FL

Publishing Industries

About the position

The Senior Product Marketing Specialist at Wolters Kluwer plays a crucial role in bridging the marketing department and product management. This position is responsible for managing the product marketing calendar, developing marketing assets, and ensuring alignment between product strategies and marketing plans. The specialist will collaborate with product managers to create value propositions and support sales efforts, ultimately enhancing customer engagement and satisfaction.

Responsibilities

• Serve as the strategic point of contact for Product Managers within the Marketing team.
• Collaborate with product team members to understand the product vision and strategy.
• Manage and govern the product marketing calendar to ensure it's up to date and accurately reflects the latest product roadmaps.
• Distill information from the product marketing calendar for Segment Marketing Managers to aid in crafting strategic GTM plans.
• Partner with product managers to develop value propositions, FABS charts, personas, use cases, and other collateral for Sales and Marketing GTM efforts.
• Gain a deep understanding of key segments, personas, industries, and products to provide strategic input to stakeholders.
• Facilitate the drafting and updating of sell sheets and content marketing assets.
• Work with the AD of Marketing to set priorities and share progress on goals.
• Provide suggestions to improve processes and outcomes based on stakeholder feedback.
• Coordinate with cross-functional teams on major product launches.
• Research the target market and buyer persona to strengthen product knowledge and strategic perspective.
• Act as the expert and go-to person for initiatives.

Requirements

• Bachelor's degree in marketing, communications, or related field or equivalent experience.
• Minimum 3-4 years of product marketing experience.
• Clear and effective copywriting techniques.
• Experience with content marketing (Case Studies, Whitepapers, Webinars).
• Salesforce or CRM working knowledge.
• Competent in managing multiple projects across various channels.
• Proficient in Outlook and Microsoft Office Suite.
• Experience with project management software is preferred.

Nice-to-haves

• Pragmatic Marketing Certification is preferred.
• Background in design and copywriting is a plus.

Benefits

• Medical, Dental, & Vision Plans
• 401(k)
• FSA/HSA
• Commuter Benefits
• Tuition Assistance Plan
• Vacation and Sick Time
• Paid Parental Leave