Senior Product Owner, GTM Systems

About the position

We are looking for an experienced Senior Product Owner, GTM Systems (Unknown to Close) to join our Business Transformation team. This high-impact role will focus on optimizing and scaling our GTM processes and technologies, ensuring seamless alignment across Sales, SDRs, and Revenue Operations from initial engagement through deal closure. Your mission will be to transform and optimize GTM systems and processes, driving operational efficiency, sales productivity, and lead flow ownership. You will work closely with Sales, SDRs, GTM Strategy, Revenue Operations, and Corporate Engineering to define and implement scalable, high-impact solutions. This role requires deep expertise in Salesforce administration (architecture preferred), SaaS sales operations, GTM technology stack management, and Agile/Scrum execution.

Responsibilities

• Develop and execute a GTM systems roadmap, ensuring alignment with business goals to drive revenue growth, pipeline efficiency, and sales execution.
• Continuous optimization of the Unknown to Close journey, ensuring seamless lead management, pipeline execution, and opportunity closure.
• Balance short-term execution with long-term strategic investments in sales automation and GTM scalability.
• Serve as a thought leader and trusted advisor to stakeholders on GTM technology, lead flow optimization, and process improvement.
• Own lead flow management across the GTM funnel, ensuring efficient lead capture, routing, qualification, and handoff between SDRs and Sales.
• Define and optimize MQL, SQL, and SAL criteria, ensuring seamless alignment between Marketing, SDRs, and Sales teams.
• Enhance opportunity lifecycle management, streamlining processes from prospecting to deal closure.
• Improve pipeline visibility and sales productivity through automation, reporting, and GTM system enhancements.
• Drive the strategic design and coordination of the full user experience of the GTM technology stack, ensuring seamless data flow between SDRs, sales teams, and revenue leadership.
• Optimize lead intelligence, prospecting tools, sales enablement platforms, and sales automation solutions.
• Collaborate with Corporate Engineering to enhance system integrations, data flow, and automation capabilities.
• Ensure the GTM technology stack is scalable, efficient, and aligned with growth objectives.
• Partner with Sales, SDRs, GTM Strategy, and Revenue Operations to drive alignment on lead flow, sales execution, and GTM technology needs.
• Act as a key driver in GTM process enhancements, technology investments, and operational scalability.
• Serve as the Product Owner for GTM systems, managing backlogs, defining user stories, and driving Agile execution.
• Lead cross-functional GTM system initiatives, ensuring seamless execution of high-impact sales and revenue operations projects.
• Continuously gather feedback from users to enhance system functionality, automation, and adoption.

Requirements

• 6+ years of experience as a Product Owner, preferably in GTM systems, SaaS sales operations, or revenue technology.
• Excellent communication and stakeholder management skills, with the ability to align SDRs, Sales, and RevOps on GTM process improvements.
• Strong Project management skills.
• Deep Salesforce Sales Cloud expertise (Admin required, architecture preferred).
• Experience managing Sales engagement platforms (Outreach, ZoomInfo).
• Proven ability to own lead flow processes and optimize sales execution.
• Strong Agile/Scrum execution experience, with a track record of managing backlogs and delivering product enhancements.

Nice-to-haves

• Background in RevOps, GTM Strategy, or Sales Enablement.
• Knowledge of CPQ and sales forecasting tools.
• Experience working with AI-driven sales automation tools.

Benefits

• Excellent Medical, Dental and Vision insurance coverages, with 100% employer-paid premiums for employee Medical, Dental, Vision on select plans.
• Flexible time off, paid holidays, and more.
• Generous stipends to spend on what matters most to you, whether that's wellness (monthly), commuter transit/parking (monthly), learning and development (quarterly), home office equipment (annual), and much more.
• Excellent Parental benefits including: 12-20 weeks of Paid Parental Leave, Carrot Fertility Benefits/Adoption/Surrogacy support, Back-up Child Care support.
• Mental health and wellness benefits including no cost employee access to Modern Health coaching & therapy Sessions and high quality physician office experience via One Medical membership (select U.S. locations only).
• Employee Stock Purchase Program (ESPP).