Senior SEO & AI Growth Manager New York

About the position

Fireblocks is looking for a data-driven, hands on, buyer's journey and AI-savvy Senior SEO & AI Growth Manager to lead the next evolution of our organic growth engine. This is a mission-critical role for an experienced SaaS SEO professional who understands that discoverability today means meeting customers where they are — through search, AI-powered experiences, and intent-driven content. You'll own and operationalize our organic growth strategy — grounded in customer insights, Jobs to Be Done (JTBD) framework, and lifecycle-centric content — to drive high-value demand. You'll also lead the charge in leveraging AI as a discovery surface, helping Fireblocks adapt and thrive in an SEO landscape increasingly shaped by AI-driven interfaces, search generative experiences (SGE), and intelligent content delivery.

Responsibilities

• Own the end-to-end SEO strategy, aligning with demand generation, content, and product marketing to drive qualified discoverability, ultimately leading to new business acquisition.
• Develop SEO strategies targeting high-value personas across the funnel.
• Build and execute a scalable content strategy aligned to high-intent use cases in financial services, crypto infrastructure, and payments.
• Partner with product marketing, growth, content, and web teams to ensure SEO strategy supports both self-serve and enterprise demand generation.
• Drive keyword and topic discovery that prioritizes customer intent, not just traffic volume, and aligns with evolving AI search behaviors.
• Optimize and structure our site architecture, landing pages, and content to improve SERP visibility, SGE inclusion, and conversion outcomes.
• Lead on-site SEO (technical, content, architecture) and off-site SEO (link building, content distribution, and digital PR) efforts.
• Own and evolve our programmatic SEO initiatives to scale discoverability across customer segments and markets.
• Track performance using tools like GA4, SEMRush, Ahrefs, and HubSpot — and rethink SEO KPIs as AI-driven interfaces increasingly shift discovery away from vendor websites and toward in-tool answers.
• Champion the use of AI tools and platforms to stay ahead of shifting discovery patterns.
• Run A/B and multivariate tests on landing pages and content experiences to continually improve organic conversion rates.
• Build reports that tie SEO performance to LTV:CAC, pipeline contribution, and business outcomes, not just traffic and rankings.
• Stay current on industry trends — including algorithm updates, zero-click search, voice search, and the expanding role of AI in SEO.

Requirements

• 5+ years of experience in SEO, with a strong track record of driving B2B SaaS growth through organic channels.
• Expertise in Customer-Led SEO and leveraging the Jobs-to-be-Done framework & proven ability to build SEO strategies from the ground up based on real customer insight and behavioral data.
• Deep knowledge and curiosity around AI's evolving role in search and discoverability.
• Strong foundation in technical SEO, with working knowledge of modern web platforms (WordPress preferred), HTML/CSS/JS, and Core Web Vitals.
• Experience with SEO tools like Google Search Console, SEMrush, Ahrefs, Screaming Frog, and analytics platforms such as GA4, HubSpot, Looker, or similar.
• Experience managing internal and cross-functional teams and/or external contractors, writers, or vendors.
• Sharp analytical skills with a passion for testing, learning, and iterating based on performance data.
• Excellent communication, collaboration, and project management skills.

Benefits

• Competitive compensation package including a target bonus and equity grant.
• Generous benefits.