Writer

Gsd&M - Austin, TX

Full-time

Austin, TX

Professional, Scientific, and Technical Services

About the position

The Analytics Manager - Tableau Specialist will be responsible for transforming complex data into clear, visual insights that drive strategic decision-making. This role involves leading the development and management of Tableau dashboards and reports, providing actionable analysis, and supporting data-driven marketing strategies within the organization.

Responsibilities

• Design, develop, and maintain interactive Tableau dashboards and reports that deliver actionable insights to stakeholders.
• Ensure dashboards are visually compelling, user-friendly, and tailored to meet the needs of various teams (e.g., marketing, sales, client services).
• Conduct in-depth analysis of marketing performance data, including campaign effectiveness, audience segmentation, and market trends.
• Generate regular and ad-hoc reports to track key performance indicators (KPIs) and provide actionable recommendations.
• Collaborate with various teams to understand their data needs and translate them into effective Tableau solutions.
• Provide training and support to team members on Tableau usage and best practices.
• Ensure data accuracy and integrity by validating data sources and performing routine data quality checks.
• Troubleshoot and resolve data-related issues in Tableau dashboards and reports.
• Use data insights to identify opportunities for optimizing marketing strategies and improving campaign performance.
• Stay updated with the latest Tableau features and industry trends to continuously enhance reporting and analytics capabilities.

Requirements

• Bachelor's degree in Data Science, Statistics, Marketing, Business Analytics, or a related field; Master's degree preferred.
• 3+ years of experience in data analytics, with a strong focus on Tableau dashboard development and management.
• Proven experience in working with large datasets and extracting actionable insights from complex data.
• Proficiency in Tableau Desktop, Tableau Server, and Tableau Prep.
• Proficiency in SQL and experience with data extraction and manipulation.
• Excellent analytical skills with the ability to translate data into clear, actionable recommendations.
• Strong communication and presentation skills, with the ability to convey complex data insights to non-technical stakeholders.
• Experience in the advertising and marketing industry is a plus.