Senior Specialist, Digital Marketing Activation

Insperity - Houston, TX

Full-time - Mid Level

Houston, TX

Professional, Scientific, and Technical Services

About the position

The Senior Specialist, Digital Marketing Activation is responsible for enhancing the alignment of various marketing groups around a shared strategy and adaptive program plan. This role focuses on enabling buyers to realize value at every stage of the customer lifecycle through precise segmentation and personalized engagement strategies, leveraging marketing technologies to orchestrate customer insights and create engaging experiences.

Responsibilities

• Fosters an environment where customer value and experience are paramount, ensuring these metrics are at the forefront of all marketing efforts.
• Combines plans from various marketing subfunctions to document and schedule specific campaigns and programs, offering a holistic view of customer-centric strategies.
• Works with revenue operations and data/business analyst teams to ensure the availability of essential reports for marketing program managers, regularly analyzing campaign performance and identifying areas for improvement.
• Engages with multiple departments to relay customer experience insights and develops strategies to mitigate potential risks and dependencies.
• Gains a thorough understanding of campaign and program best practices to inform and guide optimal customer follow-up actions throughout their lifecycle.
• Assists in defining and prioritizing audience segments in collaboration with product marketing and marketing program managers, utilizing supporting technology for enhanced precision.
• Acquires in-depth knowledge of campaign and program structures, design elements, tracking mechanisms, and calls-to-action to craft and maintain comprehensive sales enablement resources.
• Utilizes Drift to orchestrate real-time, personalized engagement with customers, leveraging its conversational marketing platform to segment audiences based on their interactions and behaviors.
• Employs Eloqua's marketing automation capabilities to segment customer data and orchestrate targeted marketing campaigns, ensuring relevant and timely communications.
• Harnesses the predictive analytics and account engagement of 6Sense to segment and prioritize accounts, orchestrating marketing efforts that align with customer readiness and intent.
• Executes webinars and virtual events utilizing ON24, capable of building interconnected experiences with various tools around ON24 events.
• Ensures all marketing activities comply with relevant regulations and internal policies regarding data governance.
• Assists in the accomplishment of Insperity Company goals and helps other employees to do the same.
• Performs other duties as assigned by the department supervisor.
• Participates in the Disaster Recovery plan as required.

Requirements

• Bachelor's Degree in Business, Marketing, or a related discipline, or four years of related work experience is required.
• Five to seven years of Operations experience in Sales or a related field is required.
• Experience in 6Sense, Drift, ON24, Eloqua, and related MarTech tools is required.
• Certifications in 6Sense, Drift, ON24, and related tools is strongly preferred.
• Direct experience in marketing, with segmentation and orchestration highlights. B2B industry experience is preferred.
• Strong analytical thinker, process-oriented, and highly organized with a growth mindset.
• Excellent communication skills (written and verbal).
• Ability to communicate and influence others.
• Demonstrated success in a changing and high-paced environment.
• Proven ability to work within Salesforce with knowledge of marketing automation and cadence communication tools.
• Strong understanding of marketing/sales funnels, key performance indicators (KPIs), and concepts.
• Ability to lead/manage multiple projects concurrently.
• Strong problem-solving and decision-making capabilities.
• Hands-on approach with a strong sense of urgency.
• Strong business processes acumen, especially in documentation/mapping/management, plus change management and enablement.
• Familiarity with marketing tools and infrastructure to facilitate planning and budgeting, demand gen processes and lead flow, operations, and workflow.

Nice-to-haves

• Experience in tools like 6Sense, Drift, ON24, Eloqua, or related toolsets.
• Tech-savvy marketer with exposure to digital marketing and its interdependence with marketing automation.

Benefits

• Generous paid time off
• Top-tier medical, dental, and vision benefits
• Health & wellness support
• Paid volunteer hours
• Continuous learning programs
• Mentorship opportunities
• Ongoing training