Senior Specialist, Digital Media Marketo

About the position

SHRM is seeking a versatile and detail-oriented Senior Specialist, Digital Media Marketo to support our marketing initiatives with a focus on Marketo campaign execution and copywriting. This role will be responsible for creating and optimizing marketing automation workflows, developing compelling content, and collaborating across teams to drive engagement and conversions. The ideal candidate has experience in marketing automation, content creation, and campaign execution in both B2B and B2C environments. Join our team as a Senior Specialist, Digital Media Marketo and play a key role in executing high-impact marketing campaigns that connect with HR professionals and business leaders worldwide.

Responsibilities

• Build, execute, and optimize email marketing campaigns, landing pages, and lead nurture programs in Marketo.
• Ensure proper audience segmentation, personalization, and A/B testing for continuous performance improvement.
• Collaborate with sales and demand generation teams to ensure lead scoring, routing, and follow-ups are aligned with business goals.
• Develop engaging email copy, landing page content, ad copy, and campaign messaging that aligns with SHRM’s brand voice and resonates with key audiences.
• Optimize copy for clarity, engagement, and conversion across multiple marketing channels.
• Assist in the creation of marketing assets, including brochures, one-pagers, and promotional content.
• Work closely with Demand Generation, Content, Brand, and Product Marketing teams to ensure marketing initiatives align with overall strategy.
• Partner with sales enablement to support the creation of materials that enhance lead conversion and pipeline growth.
• Track and analyze email and campaign performance metrics to inform optimization strategies.
• Provide insights on email deliverability, open rates, click-through rates, and lead conversions to improve engagement.
• Maintain data integrity and ensure marketing automation processes align with best practices.
• Manage the execution of marketing campaigns from concept to deployment, ensuring all assets and content meet deadlines.
• Maintain best practices in Marketo campaign setup, testing, and reporting.
• Stay up to date on marketing automation trends, email best practices, and industry innovations.

Requirements

• Germane degree and non-degree credentials or other verifications of skills and competencies will be considered.
• 3-5 years of experience in marketing automation, email marketing, or digital marketing, preferably in both B2B and B2C environments.
• Hands-on experience with Marketo.
• Experience analyzing campaign performance using Marketo, Google Analytics, or other marketing analytics tools.
• Experience with CRM platforms (Salesforce preferred) and integrating them with Marketo preferred.
• Strong copywriting and content development skills, with the ability to tailor messaging to different audience segments.
• Understanding of lead nurturing, segmentation, and marketing automation workflows.
• Ability to manage multiple projects and deadlines while maintaining strong attention to detail.
• Excellent collaboration and communication skills to work effectively across teams.

Nice-to-haves

• Knowledge of SEO, paid media, or social media marketing preferred.
• Familiarity with Adobe Experience Manager (AEM) or similar CMS platforms preferred.
• Background in HR, membership organizations, or events marketing preferred.
• Marketo Certified Associate (MCA), Marketo Certified Expert (MCE), and/or Marketo Certified Solutions Architect (MCSA) a plus.

Benefits

• Professional growth and development
• Health insurance
• Dental insurance
• Vision insurance
• Well-being programs
• Health savings account
• Flexible spending account
• Retirement plan
• Open leave
• Annual discretionary bonus and incentives