SEO Analyst 2 - Fully Remote

About the position

Kforce has a client seeking a fully remote SEO Analyst II to join their team. As a SEO Analyst, you will work both individually and collaboratively to optimize our client's website's SEO performance, including identifying, implementing, measuring, and analyzing data-driven strategies. As part of the Digital Marketing team, you will have goals focused on improving organic search visibility and traffic, as well as developing and executing content strategies.

Responsibilities

• Proactively monitor website performance metrics to identify technical SEO issues and opportunities, then manage the execution of changes
• Manage technical SEO efforts including on-page improvements, URL structure, architecture, schema, and other components, working with the global web development team
• Use SEO tools such as BrightEdge, Screaming Frog, and SEMrush to research, audit, and act on opportunities to improve keyword rankings while maintaining a positive UX.
• Collaborate with the Product Marketing Managers to develop and implement SEO best practices for content assets
• Create and execute content strategies that align with SEO goals and enhance organic search performance
• Partner with Product Marketing Managers to proactively pitch industry influencers and websites to further amplify content and SEO value via backlinks
• Provide on-going and ad hoc data analysis to generate insights and recommendations across organic search KPIs
• Own the monthly & quarterly organic search reporting process and escalate negative indicators
• Proactively monitor and capture insights from core organic search KPIs
• Analyze and optimize the customer journey for organic search traffic, utilizing data sources across channels, including organic website, paid media, and email
• Partner with key stakeholders including digital SMEs, campaign managers, product marketing managers, product managers, and sales to communicate organic search insights and recommendations

Requirements

• Bachelor's degree in Marketing, Computer Science, or a related field
• Experience in SEO, including technical SEO and content strategy, working on a fast-paced, high-performing team
• Proven success in technical SEO tactics, including on-page optimization, site architecture, schema markup, and crawl optimization
• Experience in developing and executing content strategies that drive organic growth
• Advanced data analysis and reporting skills
• Exceptional critical thinking and problem-solving abilities
• Superior project management and organization skills to execute complex SEO initiatives, while also managing and motivating internal stakeholders to timelines
• Relationship, collaboration, and communication skills

Nice-to-haves

• Experience with SEO tools such as BrightEdge, Screaming Frog, SEMrush, Google Analytics, and Salesforce