SEO Analyst | Bankrate

About the position

Our Bankrate Growth Marketing Team is looking for talented SEO analysts to support the development and implementation of our SEO strategy, including content marketing, user experience, and technical SEO responsibilities. You will work alongside an expert Editorial team, advanced Engineers, and a world-class Design team to create a robust SEO strategy to drive brand visibility for Bankrate. An SEO Analyst is an integral part of a successful marketing strategy, making decisions that impact the business. This role will focus on building and evolving our SEO strategy for one of Bankrate's core verticals: Credit Cards, Mortgage and Home Equity, Banking and Investing, Insurance, or Loans. We are seeking skilled professionals for this role to join our team and contribute to our long-term success. If you are passionate about SEO and eager to drive results in a collaborative environment, we encourage you to apply.

Responsibilities

• Analyze organic search landscapes to find opportunities that drive valuable traffic and bottom-line value for the business in collaboration with our experience and business teams.
• Focus on improving brand visibility through organic rankings to drive full funnel visibility via traffic volume, as well as conversions that impact the bottom-line P&L.
• Keep our site and pages technically optimized for mobile users and search performance - including information architecture, schema management, semantic HTML, page speed, and other components of crawling and indexing performance.
• Leverage proprietary in-house marketing tools while applying analytical thinking to large data sets to inform strategic decisions.
• Own financial performance reports and presentations with senior leadership.
• Own custom solutions end-to-end building, testing, and innovating leveraging analytical thinking and strong statistical methodologies to optimize end results.
• Innovate with Senior SEOs and other team members as we look to build our EEAT strategy to evolve our brand and connect with our users in ways we have never done before.
• Launch new experiences to meet and fulfill the users needs at all points in their journey.
• Implement Content/On-Page SEO, Technical SEO, and Off-Page SEO strategy, collaborating with world-class Editorial, UX, and creative teams.
• Drive an innovative content strategy working to diversify our content offering to build authority and help users at all stages of their financial life cycle.

Requirements

• At least 1 year of experience in Growth Marketing, Marketing Analytics, Search Engine Optimization, or a similar role as a self-starting, curious, proven performer.
• Passionate about innovating in organic search, don’t accept theories at face value, and enjoy testing to prove effectiveness of tactics.
• Innovative, on-the-spot, creative problem solver who demonstrates both technical and analytical skills.
• At least a Bachelor's Degree is required for this position.
• Strong data analytics skills.
• Ability to work within Content Management System (CMS) like Wordpress and Storyblok.
• Ability to collaborate with Bankrate’s Engineering Team to improve the CMS and to improve Technical SEO fixes.
• Familiar with the Scrum Agile Framework of software development.
• Ability to use Microsoft Excel and Google Sheets tools like VLOOKUPs and Pivot Tables.
• Able to pull & manipulate multiple datasets to inform strategy with data.
• Ability to work with data using tools such as Google Analytics, Looker Studio, Google Tag Manager, and similar reporting platforms.
• Familiar with a number of SEO suites and tools including: Ahrefs, SEMRush, SEOClarity, Botify, Google Search Console, and Screaming Frog.
• Comfortable with basic HTML for on-page SEO tactics.

Nice-to-haves

• Comfortable working with business leaders in forecasting, competitive analysis, and business modeling.
• A frequent reader of SEO journals and newsletters.
• Stays close to industry trends. Opinionated about the long-term direction of organic search and can work to translate it into strategy.
• Ability to discern signal from noise using statistical approaches such as sampling, hypothesis testing, and a/b testing.
• Diligent in tracking your competitive landscape.
• Capable of identifying emerging competitor tactics, changes to the SERP, and themes from algorithm updates and can proactively and quickly adapt strategy.

Benefits

• Cash Compensation Range: $80,000 - $100,000*
• *Actual salary is based on geographic location, qualifications, and experience.