SEO Analyst, iLawyerMarketing

About the position

iLawyerMarketing, an EverService company, is the premiere digital marketing agency for law firms in the U.S. We specialize in helping our clients generate more leads and signed cases through smarter SEO, better paid search campaigns and by creating websites that focus on maximizing conversion rates. We are currently looking for an SEO Analyst who is passionate, innovative, and motivated to make a difference. If you are looking to step into the world of digital marketing or are a recent grad this position could be for you.

Responsibilities

• Collaborate with fellow SEO team members to share insights, strategies, and ideas to enhance campaign performance and ensure consistency across client projects
• Assist in the development of innovative content marketing strategies that align with clients' services, ensuring that the content resonates with target audiences while driving organic traffic.
• 100% white-hat link development: Focus on acquiring high-quality backlinks using ethical, white-hat strategies that adhere to Google's guidelines, improving the site’s authority and visibility.
• Link outreach: Proactively reach out to authoritative legal websites, blogs, and publications to secure backlinks, fostering long-term relationships with relevant sources in the industry.
• Link profile analysis: Continuously monitor and analyze the backlink profile of client websites to identify toxic links and opportunities for improvement, ensuring a healthy and diverse link profile.
• Research and evaluate competitor strategies to identify trends, opportunities, and weaknesses that can inform and refine your client's SEO strategy and give them a competitive edge.
• Perform site audits to identify technical SEO issues, usability concerns, and opportunities for improvement, then collaborate with development teams to implement fixes.
• Analyze traffic data and user behavior in Google Analytics to identify trends, track SEO performance, and provide actionable insights to clients for improving their digital marketing efforts.
• Regularly monitor and track keyword rankings in Google’s Search Engine Results Pages (SERPs) to assess the impact of SEO strategies and provide reports to clients.
• Conduct thorough keyword research to uncover high-value terms and phrases, ensuring that on-page and content strategies are optimized for search intent and target audience needs.
• Optimize on-page elements, including meta tags, headers, and content, to ensure client websites are fully optimized for search engines and user experience.
• Develop and execute strategies that boost organic traffic by improving search rankings, ensuring increased visibility and engagement for client websites.
• Participate in weekly brainstorm sessions helping shape the direction of SEO strategies and identifying new opportunities for growth.

Requirements

• 1+ years of hands-on SEO experience or related field within a high-volume, fast-paced digital marketing agency
• Legal marketing experience highly preferred
• Highly organized with the ability to multitask
• Excellent writing skills
• Ability to learn quickly

Benefits

• Medical, Dental, & Vision Insurance
• Company 401(k) Matching
• Monthly Phone & Data Stipend
• Paid Vacation & Sick Time Off