SEO Analyst II

About the position

As SEO Analyst, you will work both individually and collaboratively to optimize our SEO performance, including identifying, implementing, measuring, and analyzing data-driven strategies. As part of the Digital Marketing team, you will have goals focused on improving organic search visibility and traffic, as well as developing and executing content strategies. You will bring previous technical SEO and content strategy skills to this new role where they will strategize, refine, scale, and further develop a world-class SEO program. At LexisNexis, you will discover meaningful work that has a positive global impact by actively advancing the rule of law every day.

Responsibilities

• Proactively monitor performance metrics to identify technical SEO issues and opportunities, then manage the execution of changes.
• Manage technical SEO efforts including on-page improvements, URL structure, architecture, schema, and other components, working with the global web development team.
• Use SEO tools such as BrightEdge, Screaming Frog, and SEMrush to research, audit, and act on opportunities to improve keyword rankings while maintaining a positive UX.
• Collaborate with the Product Marketing Managers to develop and implement SEO best practices for content assets.
• Create and execute content strategies that align with SEO goals and enhance organic search performance.
• Partner with Product Marketing Managers to proactively pitch industry influencers and sites to further amplify content and SEO value via backlinks.
• Provide on-going and ad hoc data analysis to generate insights and recommendations across organic search KPIs.
• Own the monthly & quarterly organic search reporting process and escalate negative indicators.
• Proactively monitor and capture insights from core organic search KPIs.
• Analyze and optimize the customer journey for organic search traffic, utilizing data sources across channels, including organic, paid media, and email.
• Partner with key stakeholders including digital SMEs, campaign managers, product marketing managers, product managers, and sales to communicate organic search insights and recommendations.

Requirements

• Bachelor's degree in marketing, computer science, or a related field
• Experience in SEO, including technical SEO and content strategy, working on a fast-paced, high-performing team.
• Proven success in technical SEO tactics, including on-page optimization, site architecture, schema markup, and crawl optimization.
• Experience in developing and executing content strategies that drive organic growth.
• Advanced data analysis and reporting skills
• Exceptional critical thinking and problem-solving abilities
• Superior project management and organization skills to execute complex SEO initiatives, while also managing and motivating internal stakeholders to timelines
• Relationship, collaboration, and communication skills
• Experience with SEO tools such as BrightEdge, Screaming Frog, SEMrush, Google Analytics, and Salesforce is a plus.

Benefits

• Comprehensive, multi-carrier program for medical, dental and vision benefits
• 401(k) with match and an Employee Purchase Plan
• Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
• Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
• Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
• Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
• Up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice