SEO Analyst (Remote)

About the position

WebstaurantStore, the world's largest online restaurant supply company, is hiring a full-time remote SEO Analyst to join our data-driven SEO team. This role is meant for a curious, ambitious, results-driven individual who can support the SEO Team and help grow our organic traffic.

Responsibilities

• Executing on-site optimizations and long-term projects with an emphasis on organic traffic improvement for both ecommerce and content marketing assets.
• Optimizing website taxonomy and product categorization with creative and tactical strategies.
• Analyzing the interaction between site features and website taxonomy using GA4, Looker Studio and other reporting tools.
• Providing valuable, data-driven analysis to stakeholders seeking information about on-site user behavior, trends, and more.
• Deep-diving into tools like Google Analytics 4 to pull, problem-solve, and analyze user-behavior website data.
• Performing ad hoc research of algorithm updates, the efficacy of site features, and areas of opportunity within organic search.
• Leveraging your strategic, tactical, and analytical skills in a highly collaborative setting, working side-by-side with other analysts and specialists who possess a wide range of skills.
• Staying aware of industry news and advancements and help maintain our competitive edge with SEO best practices, research, and the desire to innovate.

Requirements

• 3-5 years of digital marketing/ecommerce experience.
• Experience with enterprise level or large ecommerce sites.
• Understanding of Google Analytics 4 and Google Analytics UA, 360 version is a plus.
• Understanding of ecommerce business models and metrics.
• Comfortable with mining, interpreting, and creating projects based on data from multiple sources.
• Proficiency with SEO tools: SEMRush, Ahrefs, etc.
• Excellent written and verbal communications skills.
• Proficient skills in Microsoft Excel, Word, and Outlook.

Nice-to-haves

• Experience with Google Search Console.
• Experience with LookerStudio.
• Experience with Video and Content Marketing.
• Experience with site crawlers, e.g. Screaming Frog.
• Proficiency with regular expressions (Regex) and SQL.