SEO Analyst

Rl Carriers - Ocala, FL

Full-time - Entry Level

Ocala, FL

1,001-5,000 employees

Truck Transportation

About the position

The SEO Analyst will be responsible for implementing and managing SEO and SEM strategies to enhance the online visibility of the company and its clients. This role involves optimizing website content, managing PPC campaigns, and conducting keyword research to improve search engine rankings and drive traffic. The analyst will also create performance reports and make recommendations for continuous improvement based on key performance indicators (KPIs).

Responsibilities

• Implement SEO/SEM strategies including writing meta data and optimizing website copy.
• Monitor progress based on KPIs and make recommendations for improvement.
• Create monthly client reports demonstrating performance on key SEO/SEM objectives.
• Manage and optimize PPC campaigns, including Google Ads, to maximize ROI.
• Conduct keyword research, ad copywriting, bid management, and ongoing optimization of PPC campaigns.
• Implement Local SEO strategies to improve visibility in local search results.

Requirements

• Demonstrated understanding of the Google search algorithm.
• Experience with Search Engine Optimization using Google and Bing.
• Experience using white hat SEO techniques to improve website placement in SERPs.
• Successful management of Google Adwords campaigns and proving ROI.
• Experience with local SEO optimization.
• Expertise working with GTM Data Layer.
• Experience setting up, tracking, and reporting on website conversion goals through Google Analytics and Adwords.
• Excellent customer service skills and team-oriented mindset.
• Excellent communication skills and ability to stay current with SEO/SEM trends.
• Bachelor's degree in Computer Science/Information Technology.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid holidays
• Vision insurance