SEO Analyst

About the position

The SEO Analyst will apply effective SEO strategies to ensure we attract and engage our target audience and convert visitors into customers for our portfolio of sites. This role will work primarily with our (News & Sports) sites. Successful candidates will have proven success working with, and optimizing, multiple sites.

Responsibilities

• Perform day-to-day SEO operations including keyword research, on page auditing, and technical auditing
• Continually audit and, working with the (News/Sports) SEO Director and editorial teams, creatively adjust content strategy to maximize quality, converting traffic
• Use SEO tools effectively to identify opportunities
• Monitor SEO performance against agreed upon KPIs
• Provide reports to demonstrate success of SEO strategies
• Collaborate with internal teams - Product, Editorial, etc. to improve effectiveness of SEO tactics
• Stay up-to-date on SEO industry trends/news, especially the impact of AI on search, and how best to prepare for and generate traffic within AI on and off Google

Requirements

• 4+ years of experience within an SEO role
• Strong knowledge of SEO standard processes, search engine algorithms, and SEO tools
• Experience working with SEO tools - crawlers, GSC, competitive analysis, keyword tools, etc
• Excellent verbal and written communication skills

Nice-to-haves

• Ideally, experience with news SEO - Google News / Discover / Bing News
• Experience with App store / Google Play Store optimization a plus
• Ability to work collaboratively with cross-functional teams

Benefits

• Medical
• Dental
• Vision
• 401(k) plan
• Life insurance coverage
• Disability benefits
• Tuition assistance program
• PTO