SEO Analyst

Paramount Picturesposted about 1 month ago

$63,000 - $84,000/Yr

Full-time • Mid Level

New York, NY

Broadcasting and Content Providers

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About the position

The SEO Analyst will apply effective SEO strategies to ensure we attract and engage our target audience and convert visitors into customers for our portfolio of sites. This role will work primarily with our (News & Sports) sites. Successful candidates will have proven success working with, and optimizing, multiple sites.

Responsibilities

Perform day-to-day SEO operations including keyword research, on page auditing, and technical auditing
Continually audit and, working with the (News/Sports) SEO Director and editorial teams, creatively adjust content strategy to maximize quality, converting traffic
Use SEO tools effectively to identify opportunities
Monitor SEO performance against agreed upon KPIs
Provide reports to demonstrate success of SEO strategies
Collaborate with internal teams - Product, Editorial, etc. to improve effectiveness of SEO tactics
Stay up-to-date on SEO industry trends/news, especially the impact of AI on search, and how best to prepare for and generate traffic within AI on and off Google

Requirements

4+ years of experience within an SEO role
Strong knowledge of SEO standard processes, search engine algorithms, and SEO tools
Experience working with SEO tools - crawlers, GSC, competitive analysis, keyword tools, etc
Excellent verbal and written communication skills