Connecticut Housing Finance Authority - Gallatin, TN

posted 5 months ago

Full-time - Mid Level
Gallatin, TN
1,001-5,000 employees
Administration of Housing Programs, Urban Planning, and Community Development

About the position

The Director of SEO at SERVPRO will play a pivotal role in shaping the organic search strategy and execution to drive growth for the organization. Reporting directly to the Vice President of Digital Marketing, this position requires a deep understanding of SEO, encompassing on-page, technical, and off-page strategies, combined with strong business acumen. The Director will be responsible for setting objectives, KPIs, and metrics to monitor the performance of SEO initiatives, ensuring alignment with the broader business goals. This role is not only about strategy but also about execution, as the Director will actively lead initiatives while mentoring the SEO team and collaborating with various departments including content, design, UX, operations, and development. In this hands-on, player/coach role, the Director will conduct SEO opportunity research, develop comprehensive strategies to enhance organic search rankings, and drive targeted traffic. A significant focus will be on generating local demand across SERVPRO's extensive franchise network in the US and Canada. The Director will oversee teams dedicated to SEO, content creation, user experience, link-building, and development, ensuring that all efforts are aligned with the company's objectives. Regular website audits will be conducted to identify content and technical SEO issues, and the Director will work closely with IT and development teams to optimize website performance. The role also involves data-driven decision-making, utilizing tools such as Google Analytics, Google Search Console, and Semrush to monitor and analyze website performance. Staying updated on Google algorithm changes and industry trends is crucial for success in this position. The Director will present SEO performance reports to leadership, demonstrating the value of SEO initiatives and providing actionable recommendations for improvement. This position is ideal for a strategic thinker with a proven track record in SEO, who thrives in a fast-paced environment and is eager to lead a talented team.

Responsibilities

  • Conduct SEO opportunity research including Share of Voice and keyword analysis.
  • Develop and implement comprehensive SEO strategies to increase organic search rankings, drive targeted traffic and improve efficiency.
  • Lead Google Business Profile efforts nationwide, optimizing performance.
  • Oversee teams dedicated to SEO, content creation, user experience, link-building, and development.
  • Conduct thorough website audits to identify content and technical SEO issues and opportunities to build and implement a continuous improvement cycle.
  • Work with the development and IT teams to optimize the website domains, redirects, content, metadata, backlinks, and site architecture for maximum search visibility and user experience.
  • Provide data driven decision making. Conduct and provide regular reporting on content gap analysis, competitor analysis, and monitor and analyze website performance using Google Analytics, Google Search Console, Semrush, and other relevant tools.
  • Stay up to date on Google algorithm updates, best practices in SEO and analytics, and industry trends that could impact business performance.
  • Spearhead collaboration with cross-functional teams to ensure alignment between SEO efforts and other demand generation and business objectives.
  • Present SEO performance reports and insights to leadership in a clear and compelling manner, demonstrating the value of SEO and providing actionable recommendations for improvement.

Requirements

  • 8 years SEO experience, including a minimum of 4+ years leading SEO initiatives for large brands.
  • Demonstrated experience managing a team of direct reports, agencies and contractors and a proven ability to mentor and develop direct reports into more senior roles.
  • Deep understanding of SEO best practices, keyword research methodologies, information architecture, and other components of SEO.
  • Proven ability of developing and executing comprehensive SEO strategies that drive significant business outcomes.
  • Practical experience managing Google Business Profiles.
  • Proven track record of success in driving organic search growth and improving website performance.
  • Proficient in complex analytical problem-solving.
  • Possess a competitive drive and a strong desire to learn.
  • Thrive in a fast-paced and dynamic environment.
  • Bachelor's degree in an analytically oriented discipline such as business, economics, statistics, or a technology-oriented discipline.

Nice-to-haves

  • Practical knowledge of affiliates, marketplaces, and/or programmatic and local marketing optimization (e.g. franchise, retail, etc) at scale is preferred.

Benefits

  • Excellent health benefits plan, which includes medical, vision and dental options
  • 401(k) with company match
  • Company profit sharing plan
  • Generous paid time-off and paid holidays
  • Paid parental leave
  • Company-paid mental health benefit through Headspace
  • 2 free on-site fitness rooms
  • Employee Assistance Program
  • Employee Resource Groups
  • Personal and professional development program
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