Connecticut Housing Finance Authority - Gallatin, TN
posted 5 months ago
The Director of SEO at SERVPRO will play a pivotal role in shaping the organic search strategy and execution to drive growth for the organization. Reporting directly to the Vice President of Digital Marketing, this position requires a deep understanding of SEO, encompassing on-page, technical, and off-page strategies, combined with strong business acumen. The Director will be responsible for setting objectives, KPIs, and metrics to monitor the performance of SEO initiatives, ensuring alignment with the broader business goals. This role is not only about strategy but also about execution, as the Director will actively lead initiatives while mentoring the SEO team and collaborating with various departments including content, design, UX, operations, and development. In this hands-on, player/coach role, the Director will conduct SEO opportunity research, develop comprehensive strategies to enhance organic search rankings, and drive targeted traffic. A significant focus will be on generating local demand across SERVPRO's extensive franchise network in the US and Canada. The Director will oversee teams dedicated to SEO, content creation, user experience, link-building, and development, ensuring that all efforts are aligned with the company's objectives. Regular website audits will be conducted to identify content and technical SEO issues, and the Director will work closely with IT and development teams to optimize website performance. The role also involves data-driven decision-making, utilizing tools such as Google Analytics, Google Search Console, and Semrush to monitor and analyze website performance. Staying updated on Google algorithm changes and industry trends is crucial for success in this position. The Director will present SEO performance reports to leadership, demonstrating the value of SEO initiatives and providing actionable recommendations for improvement. This position is ideal for a strategic thinker with a proven track record in SEO, who thrives in a fast-paced environment and is eager to lead a talented team.