SEO Marketing Director

Eagle Eye Networks - Austin, TX

Full-time - Senior

Austin, TX

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The SEO Marketing Director at Eagle Eye Networks will be responsible for developing and executing a comprehensive SEO strategy that aligns with the company's overall marketing initiatives. This role involves leading a talented team, collaborating with various departments to optimize search engine performance, and driving high-quality leads to generate additional revenue. The ideal candidate will have extensive experience in SEO, SEM, and digital marketing, with a proven track record of measurable growth through search channels.

Responsibilities

• Develop and implement a holistic SEO strategy aligned with the company's marketing goals.
• Lead, mentor, and manage the SEO team, fostering a culture of continuous improvement.
• Conduct comprehensive SEO audits and market research to inform strategy.
• Drive technical SEO efforts, addressing website architecture and user experience.
• Develop content optimization strategies to improve keyword rankings and conversion rates.
• Oversee paid search campaigns, ensuring cohesive strategies between SEO and SEM.
• Utilize data analytics to monitor campaign performance and make informed adjustments.
• Design and implement local SEO strategies to enhance visibility and lead generation.
• Define and track key performance indicators (KPIs) to measure SEO success.
• Prepare and present detailed reports to senior management on SEO initiatives.
• Work closely with content, social media, web development, and sales teams to align SEO efforts with broader marketing strategies.
• Stay abreast of industry trends and represent the company at industry events.

Requirements

• Bachelor's degree in Marketing, Business, Data Analytics, or a related field; Master's degree preferred.
• 10+ years of experience in SEO, SEM, and digital marketing.
• Exceptional understanding of technical SEO, content strategy, and local search marketing.
• Proficiency in analytics tools such as Google Analytics, Google Search Console, SEMrush, and Moz.
• Strong leadership skills with experience managing high-performing teams.
• Excellent analytical, communication, and project management skills.

Nice-to-haves

• Experience with AI in digital marketing strategies.
• Familiarity with video surveillance and security industry trends.

Benefits

• Health insurance
• Unlimited paid time off
• Dental insurance
• Vision insurance
• 401(k) matching
• Weekly breakfast tacos
• Free weekly lunch
• Snacks provided