SEO Specialist

About the position

The SEO Specialist at Lynnwood Heating LLC is responsible for managing all aspects of search engine optimization and marketing activities. This role focuses on developing and implementing strategies to enhance organic search rankings and drive traffic from various search engines. The ideal candidate will collaborate with editorial and marketing teams to create effective content strategies and stay updated with industry best practices.

Responsibilities

• Optimize copy and landing pages for search engine optimization
• Perform ongoing keyword research and discovery, expansion, and optimization
• Research and implement search engine optimization recommendations on the website
• Research and analyze competitor content and links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content strategy and creation
• Work closely with social media team to align social distribution and SEO efforts
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

Requirements

• Proven SEO experience and a track record of success growing organic search traffic and conversions
• Solid understanding of performance marketing, conversion, and online customer acquisition
• Up-to-date with the latest trends and best practices in SEO and inbound marketing
• Proficiency in on page, off page, and technical optimization
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Familiarity with content management systems (e.g, Wordpress, Vignette)
• BS/MS degree in a quantitative, test-driven field

Benefits

• Flexible schedule
• Paid time off