Shopper Marketing Specialist - Walmart & Sams Club Job Details | Nestle Operational Services Worldwide SA

About the position

At Nestlé USA, we're all working towards the same goal - to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity - and responsibility - to be there for every moment in our consumers' lives. Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. This position is not eligible for Visa Sponsorship. As a Shopper Marketing Specialist for Nestlé Coffee and Beverage Division, you will be responsible for designing and executing programs that drive the shopper behavior we seek, moving shoppers toward purchase of our diverse portfolio of products. The Shopper Marketing Specialist will support the development, execution, budget tracking and performance reporting of omni-channel shopper marketing programs and paid search initiatives that are designed to drive sales, enhance brand visibility and improve the shopper experience at Walmart and Sam's Club.

Responsibilities

• Support annual planning processes with the Walmart Inc. Shopper Marketing team, understanding unique business needs and developing strategy to achieve customer and company objectives.
• Develop and execute omni-shopper marketing campaigns for Sam's Club, including in-store activations, digital media & paid search, ensuring alignment with brand and sales objectives.
• Assist with administration of the Walmart omni-shopper marketing agenda.
• Coordinate with agencies and vendors from briefing process through post-performance completion as needed to facilitate programs and maintain Vendor Management System records.
• Conduct program analysis to evaluate efficacy and define key learnings, and coordinate cross-functional communication of results.
• Utilize analytical tools and dashboards to generate actionable insights and drive program optimizations.
• Build and maintain essential budget and invoice tracking through established tools and financial systems.
• Support Walmart Inc. Shopper Marketing team sampling programs through supply and product ordering management.

Requirements

• 3+ years' work experience in Shopper Marketing roles in the CPG industry.
• Bachelor's Degree in a related field / discipline.
• Strong analytical and data analysis skills.
• Excellent communication and presentation skills.
• Ability to work collaboratively in a team environment and manage multiple projects.

Nice-to-haves

• Experience in shopper marketing or consumer insights.
• Familiarity with digital marketing trends and tools.
• Experience executing digital media through Retail Media Networks and third party vendors.
• Ability to work across the Microsoft office suite of tools (Excel, PowerPoint, Words, Teams).
• Basic financial acumen.
• Understands the CPG industry.
• Ability to work in a dynamic, changing, matrix environment.