Thrivent - Minneapolis, MN
posted 3 months ago
As a Social Content Creator at Thrivent, you'll generate limitless ideas and write creative copy that drives relevancy and engagement for the brand across all current and emerging social channels. The ideal candidate is passionate about social media, tirelessly following content trends, and understands how to leverage channel capabilities to maximize creative impact. When it comes to getting work done, this person is willing to jump in when and where it's necessary to create amazing content. Reporting to the Verbal Creative Lead, this person is a natural champion for the target audience we seek to engage. To exceed expectations, this person will also bring expertise in understanding data analytics and helping channel owners interpret the results of the creative to continue to optimize the work in real time. The role involves generating ideas and writing original brand content for all of Thrivent's social channels including Facebook, Instagram, YouTube, and other emerging social media channels. You will bring energy to the creative process and drive collaboration with teammates and channel experts, always chasing trends. Understanding how to build content within social platforms (i.e. Instagram Creator Tools) is essential, as is providing creative guidance and direction on social assets within these platforms. In addition to idea generation and writing, you will apply research on consumer sentiments towards our products and services, conduct proactive outreach to subject-matter experts based on the content being produced, and translate technical product lingo into consumer-first benefit language. You will lead and participate in brainstorms for inventive content ideas and topics that drive social engagement, while also leading creative work with a strong understanding of the brand's voice. This includes interpreting creative and channel feedback with ease and providing definite direction on where to take the work next. Collaboration is key, as you will work with other writers, creative directors, art directors, designers, channel owners, internal clients, and external agencies. Solving creative challenges and taking pride in the quality of the work is essential, as is having solid creative presentation skills to confidently share work with key project stakeholders.