Social Expert & Content Creator (Senior Manager)

$160,800 - $241,200/Yr

23andMe - Sunnyvale, CA

Full-time - Senior

Sunnyvale, CA

Chemical Manufacturing

About the position

23andMe is seeking an experienced, highly creative, self-starter individual to resource, build and create content for 23andMe and Lemonaid Health social media channels. Working to create best-in-class multi-channel content, breakthrough creative and leveraging both established and emerging platforms, this individual will build social media activities to help engage new and existing customers in ways that ultimately drive acquisition. The ideal candidate will be able to think big, create, execute and develop content across different social media channels to generate advocacy and engagement. This individual will actively seek to raise the bar for creative development and execution within the social media space. The ideal candidate will be a combination of a content creator, editor and activist. You know how to build, source, be scrappy and pull in expertise as needed.

Responsibilities

• Develop and lead a team that can create and implement highly shareable content that is educational, creative, attention-getting and on-brand.
• Work closely with internal product science, research, education and other key stakeholders, including external agencies.
• Ensure that social media content is effectively integrated into brand marketing and paid media efforts.
• Leverage any potential earned and owned media opportunities.
• Work with key social media platforms such as Facebook, YouTube, Instagram, TikTok, X, and develop new and emerging platforms.
• Develop highly creative social media marketing campaigns.
• Formulate and implement best-practices, mechanisms and measurement tools for audience engagement.
• Collaborate with media, PR, brand and advertising teams to build and lead a small social group of content creators, freelancers and small agencies.
• Provide inspirational and creative thought leadership on ways to reach and gain attention of new and existing target audiences.
• Lead the development and direct the implementation of a wide range of content forms, including video, text, still imagery, animation, live action and other content forms.
• Manage teams that plan and execute campaigns, on time, on budget, to scope.
• Work closely with analytics teams to integrate and measure the value and impact of social media marketing opportunities.
• Manage external agencies and publishing partners as necessary.
• Establish repeatable operational methodologies for content development and distribution.

Requirements

• 8-10+ years experience in social media content creation, marketing and creative development.
• Proven track record of creating new, big ideas and strategy.
• Experience, passion and a love for influencer marketing.
• Highly experienced about the functionality of all applicable social media platforms.
• Successful track record leading small teams within an organization.
• Excellent communication skills, both verbal and written.
• Proven track record to hire and lead a team.
• Self-starter who thrives in a high-pressure, ambiguous environment.

Nice-to-haves

• BS degree a plus.
• Experience in health preferred.

Benefits

• Equal employment opportunity for all applicants and employees.
• Reasonable accommodation for qualified individuals with disabilities.