Social Media Manager - Blue Archive

$78,000 - $90,000/Yr

Nexon America - El Segundo, CA

Full-time - Mid Level

Hybrid - El Segundo, CA

Professional, Scientific, and Technical Services

About the position

This role is responsible for developing and executing top-tier social media strategies tailored to the anime gaming community. The individual will lead efforts to boost brand awareness, drive user engagement, and foster organic growth through platforms like Instagram, X, TikTok, and YouTube. They will work closely with HQ and internal teams to align social media efforts with broader marketing goals, continuously optimizing social media plans based on performance metrics.

Responsibilities

• Develop and execute comprehensive social media strategies tailored to the gaming community across social platforms, including but not limited to Instagram, X, TikTok, Facebook, YouTube, and management of special events
• Curate and manage diverse content (graphics, videos, copy) aligned with marketing strategy and brand voice within the gaming niche
• Collaborate with cross-functional teams to ensure social media efforts support overall marketing and business objectives while keeping up to date on relevant trends, and best practices
• Conduct social media account audits, provide research, analysis, and improvement recommendations around the target audience, and implement necessary content changes
• Actively engage with the community, ensuring alignment with the game's tone, managing influencer collaborations and creator partnerships to implement best practices within social media strategy
• Track social media performance using analytics tools, generating reports, use insights to optimize campaigns, and make improvement recommendations

Requirements

• 3-5+ years in a social media strategy role or similar, preferably in gaming or anime culture
• Previous experience in the gaming industry is highly preferred
• Proven track record of leading successful social media campaigns
• Bachelor's degree or equivalent experience
• In-depth knowledge of social media platforms such as Instagram, X, TikTok, YouTube, and emerging trends
• Strong and deep knowledge of Japanese Anime/Manga and its culture is required
• Strong analytical skills and experience using social media analytics tools like Sprout Social or Hootsuite
• Creative mindset with the ability to craft engaging, on-brand content tailored to a niche anime gaming community
• Excellent communication and collaboration skills, working with internal teams and external agencies
• Strong planning and project management skills
• Experience in managing influencer and content creator partnerships
• Proficient in content creation tools, including Adobe Creative Suite, MS Office Suite
• Must be passionate about gaming and anime, with a deep understanding of both the anime industry and community
• Hands-on experience with social media operations and content posting

Benefits

• Medical, dental and vision plans for employees and their families
• Annual employer contribution to a health savings account for high deductible health plan enrollees
• Company paid life, AD&D, short-term and long-term disability benefits
• Access to voluntary life and AD&D for employees and dependents
• Flexible spending accounts
• 401(k) savings plan with a company match
• Pet insurance
• Monthly wellness credit
• Participation in lunchtime yoga and language classes
• Bi-monthly catered lunches
• Monthly happy hours
• Well-stocked snack bar
• Paid time off, sick days, company holidays, and a year-end break