About the position
Drive the direction and execution of Formlabs’ social media presence to raise brand awareness, promote key initiatives, and engage with a growing global community. From product launches and customer stories to behind-the-scenes moments and creator collaborations, you'll develop content that brings our brand to life across Instagram, TikTok, LinkedIn, YouTube, and more. This role blends strategy, storytelling, and hands-on content creation—especially video—to help grow our audience and build lasting connections. It’s a fast-paced, creative position at the intersection of marketing, product, and community.
Responsibilities
- Create engaging content
- Create engaging video content for social media featuring applications, customers, and products
- Make social media specific content from other marketing assets
- Work closely with engineers and product team members to make compelling product-based video content
- Manage Formlabs social media channels including YouTube, LinkedIn, Instagram, X, TikTok, and Facebook
- Maintain social calendar for all channels
- Manage engagements, comments, and DMs
- Grow Formlabs social presence by identifying growth opportunities by channel
- Report on social performance across channels
- Stay up to date on current social media trends and opportunities
- Set goals and report on results monthly
- Work with other internal and external content creators
- Collaborate with talent branding to identify, onboard, and guide content creators
- Repurpose content from influencers to add content
- Create social-specific campaigns for launches, marketing initiatives, customer stories, key events and more
- Coordinate with the Creative and Content teams to source, concept, and develop social-specific assets
- Manage product-related social posts to spread the word about new products, materials, updates, applications and more
- Actively identify compelling user stories, customer experiences, and behind-the-scenes moments
- Expand social channels internationally and coordinate with Localization
- Foster Formlabs community on social media
- Regularly engage with community members, creators, and partners on our social media channels
- Collaborate with stakeholders across the organization
Requirements
- Strong project management skills, experience with Asana is a plus
- Proficiency in video editing software such as Adobe Premiere Pro, Da Vinci Resolve, or equivalent tools
- General knowledge of visual storytelling, composition, graphic design basics, camera operation, and lighting
- Familiarity with scheduling tools such as Sprout Social or other platforms
- Experience with Google Analytics, YouTube Studio, Salesforce, and platform-based social media dashboards
- Ability to rapidly jump between tasks and move at the speed of social media
- Understanding the basics and principles of design
Nice-to-haves
- Experience in a fast-paced social media environment
- Fluency in tools for business management such as scheduling software
- Awareness of the latest trends in social media
Benefits
- Robust equity program to build future wealth through RSUs
- Comprehensive healthcare coverage (Medical, Dental, Vision)
- Low cost fund options in our 401K and access to advisors
- Generous paid Parental Leave (up to 16 weeks)
- Tenure-based paid Sabbatical Leave (up to 6 weeks)
- Flexible Out of Office Plan – Take time when you need it
- Ample on-site parking & pre-tax commuter benefits
- Healthy on-site lunches, snacks, beverages, & treats
- Regular sponsored professional development opportunities
- Many opt-in culture events across our diverse community
- Unlimited 3D prints
