Social Media Manager & Content Creator

About the position

Drive the direction and execution of Formlabs' social media presence to raise brand awareness, promote key initiatives, and engage with a growing global community. From product launches and customer stories to behind-the-scenes moments and creator collaborations, you'll develop content that brings our brand to life across Instagram, TikTok, LinkedIn, YouTube, and more. This role blends strategy, storytelling, and hands-on content creation-especially video-to help grow our audience and build lasting connections. It's a fast-paced, creative position at the intersection of marketing, product, and community.

Responsibilities

• Create engaging content
• Create engaging video content for social media featuring applications, customers, and products
• Make social media specific content from other marketing assets
• Work closely with engineers and product team members to make compelling product-based video content
• Manage Formlabs social media channels including YouTube, LinkedIn, Instagram, X, TikTok, and Facebook
• Maintain social calendar for all channels
• Manage engagements, comments, and DMs
• Grow Formlabs social presence
• Identify growth opportunities by channel
• Report on social performance across channels
• Stay up to date on current social media trends and opportunities
• Set goals and report on results monthly
• Work with other internal and external content creators
• Collaborate with talent branding to identify, onboard, and guide content creators
• Repurpose content from influencers to add content
• Create social-specific campaigns for launches, marketing initiatives, customer stories, key events and more
• Coordinate with the Creative and Content teams to source, concept, and develop social-specific assets
• Manage product-related social posts to spread the word about new products, materials, updates, applications and more
• Actively identify compelling user stories, customer experiences, and behind-the-scenes moments
• Expand social channels internationally and coordinate with Localization
• Foster Formlabs community on social media
• Regularly engage with community members, creators, and partners on our social media channels
• Collaborate with stakeholders across the organization

Requirements

• Strong project management skills (experience with Asana is a plus)
• Proficiency in video editing software such as Adobe Premiere Pro, Da Vinci Resolve, or equivalent tools
• General knowledge of visual storytelling, composition, graphic design basics, camera operation, and lighting
• Familiarity with scheduling tools such as Sprout Social or other platforms
• Experience with Google Analytics, YouTube Studio, Salesforce, and platform based social media dashboards
• Ability to integrate with various departments including creative, growth, sales, customer care, recruitment, dental, and more
• Fluency in tools for business management such as scheduling software
• Awareness of the latest trends in social media

Benefits

• Robust equity program to build future wealth through RSUs
• Comprehensive healthcare coverage (Medical, Dental, Vision)
• Low cost fund options in our 401K and access to advisors
• Generous paid Parental Leave (up to 16 weeks)
• Tenure-based paid Sabbatical Leave (up to 6 weeks)
• Flexible Out of Office Plan - Take time when you need it
• Ample on-site parking & pre-tax commuter benefits
• Healthy on-site lunches, snacks, beverages, & treats
• Regular sponsored professional development opportunities
• Many opt-in culture events across our diverse community
• Unlimited 3D prints