Social Media Specialist

Candy & Novelty • Stafford, TX

391d • $45,760 - $49,920

About The Position

The Social Media Specialist at Candy & Novelty Inc. is responsible for developing and implementing effective social media strategies to enhance the company's online presence and engage with its audience. This role involves collaborating with various departments to ensure a consistent brand voice across all platforms while leveraging analytics to optimize performance.

Requirements

• Strong knowledge of social media management tools and best practices.
• Proficiency in Adobe Illustrator and other components of Adobe Creative Suite for content creation.
• Excellent research skills to stay updated on trends in social media marketing.
• Strong relationship management skills for effective collaboration with team members and external partners.
• Experience in advertising campaigns on social media platforms is a plus.
• Ability to produce high-quality written content with strong proofreading skills.
• Familiarity with web analytics tools for tracking performance metrics is beneficial.
• Video editing skills are a plus for creating engaging multimedia content.

Nice To Haves

• Experience in advertising campaigns on social media platforms is a plus.
• Video editing skills are a plus for creating engaging multimedia content.

Responsibilities

• Develop and execute social media marketing campaigns across multiple platforms, including Facebook, Instagram, Twitter, and LinkedIn.
• Create engaging content tailored to each platform, including text, images, and videos.
• Manage day-to-day social media activities, including posting updates, responding to comments, and engaging with followers.
• Conduct research on industry trends and competitor strategies to inform content creation and campaign planning.
• Collaborate with the marketing team to align social media efforts with overall marketing goals.
• Utilize Adobe Creative Suite for graphic design needs and video editing tasks.
• Monitor social media metrics and analyze performance data to refine strategies and improve engagement.
• Proofread all content before publication to ensure accuracy and adherence to brand guidelines.
• Build and maintain relationships with influencers and partners to enhance brand visibility through advertising opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Merchant Wholesalers, Durable Goods
• Education Level: No Education Listed