Specialist, Brand and Communications (Content Development)

Unclassified - Spartanburg, SC

Full-time

Spartanburg, SC

About the position

As a key member of our Content Team within the Marketing Services Brand and Communications group, the Specialist, Brand and Communications (Content Development) will play a crucial role in creating marketing content for Milliken & Company and its various businesses. This position is integral to supporting the brand directly on social media through effective publishing, channel management, and engagement strategies. The Content Team is a vital contributor to the creation of content that not only builds the brand but also drives demand generation across multiple platforms. In this role, you will be responsible for creating or enabling the creation of both short and long-form content for Milliken. This includes a diverse range of materials such as social media posts, blogs, print marketing collateral, ad copy, and web content, all designed to support and align with corporate and business marketing plans. A high level of creativity is essential as you will be expected to execute strategies and briefs in a manner that elevates the brand and drives demand. Collaboration is key, as you will work cross-functionally with various members of the Marketing Services team, including PR, Web, and Creative Services, to ensure that all deliverables align with larger strategic goals. Additionally, you will manage social media profiles representing Milliken & Company and its businesses. This includes updating profile creatives, scheduling posts, obtaining content approvals from businesses, and monitoring channel activity to ensure effective engagement. We encourage you to challenge the status quo with innovative content ideas and to demonstrate a genuine curiosity and passion for the power of branding in driving demand to achieve company objectives. Success in this role will be measured by your ability to translate complex topics into effective, engaging, and easily understandable content. You will be supported by an enthusiastic team and recognized for your contributions to the company's marketing efforts.

Responsibilities

• Create and coordinate content development for our enterprise level North America social media channels based on set strategies.
• Identify new content opportunities for the enterprise in alignment with Corporate and Business annual marketing plans.
• Operate within social media management platform to manage social media profiles on behalf of Milliken, including regular optimizations, publishing/scheduling content, community engagement, and monitoring.
• Collaborate with the Brand and Communications Content Team to ensure brand cohesiveness is reflected in deliverables.
• Assist with in-person event coverage and content curation for social media.

Requirements

• Bachelor's Degree from an accredited college or university
• 3 years of proven success in a role with skills in either content creation or copywriting
• Ability to demonstrate creativity in work product
• Experience in the creation of both long and short form content
• Experience in a role using social management platform such as Brandwatch, Falcon, or Sprout Social, is a plus
• Experience working in an administrative capacity on social media on behalf of a brand
• Attention to detail and outstanding organizational and communication skills
• Must collaborate well and enjoy working within a team
• Highly organized planner with the ability to work on several large-scale projects simultaneously
• Ability to change course quickly while still maintaining integrity of work product
• Ability to impact decisions through formal and informal influence, and create alignment between teams

Nice-to-haves

• Experience in a role using social management platform such as Brandwatch, Falcon, or Sprout Social, is a plus