Specialist, Digital Marketing & Communications - Homes

About the position

The Specialist, Digital Marketing & Communications supports the growth of WinShape Home's overall brand and program participation through social media marketing, paid advertising, digital marketing, and online audience engagement. Works with the Manager of Branding & Content in stewarding and leveraging the WinShape Homes brand online.

Responsibilities

• Create and manage the overall strategy for WinShape Homes digital marketing efforts and marketing funnel.
• Website strategy and development of digital content marketing (including SEO).
• Website Management.
• Project management for website related content such as articles, resources, and design.
• Manage and optimize paid digital advertising campaigns across different platforms, including Facebook Ads Manager and Google Ads.
• Measure and report performance of all digital marketing campaigns and content.
• Contribute to catalyze new and creative growth strategies through digital marketing.
• Identify critical conversion and drop off points to optimize user funnels.
• Manage the overall strategy for digital customer engagement during WinShape Homes programming/experiences.
• Assist with content development and project management.
• Manage WinShape Homes use of cross-functional data, survey, and registration applications including Hubspot, Salesforce, and Qualtrics.
• Assist with communications for both internal and external stakeholders.
• Assist in content development and management for social media platforms such as Instagram, Facebook, TikTok, and YouTube.
• Assist in creating, developing, and managing internal projects such as design for print and/or digital assets, video content, and podcasting.
• Ensure consistency and successful representation of the WinShape Homes brand across all projects.
• Support Foundation-wide or other WinShape ministry marketing initiatives as needs arise.

Requirements

• Bachelor's degree in marketing, communications, digital media (or related field), or equivalent work experience.
• Typically requires 4 - 6 years of relevant work experience.
• Experience creating content for the web and growing a social audience.
• Basic skills in photography and graphic design preferred.
• Editorial mindset that seeks to understand what audiences consume and how to create it.
• Deep knowledge of top social channels: Facebook, Instagram, and YouTube.
• Experience with Sprout Social (or similar), Wordpress, Google Analytics, MailChimp (or other email marketing service provider), Microsoft Office products.
• Preferred experience with Adobe Creative Suite and project management systems (Asana or similar).
• Strong time management skills and collaborating with multiple stakeholders in a complex environment.
• A good eye for typography, layout, illustration, and art direction that falls in step with WinShape Homes' visual identity standards.
• Editorial requirements include understanding of SEO, SEM, social marketing trends, paid advertising, distribution, and measurement.
• A passion for serving vulnerable families and children.
• Demonstrates ability to relate well with others while collaborating in a team environment.
• Flexible to work on a variety of assignments with the ability to learn quickly.
• Demonstrates excellent verbal and written communication skills.