Specialist I, Global Marketing

Shure Incorporated - Niles, IL

Full-time - Entry Level

Niles, IL

11-50 employees

Computer and Electronic Product Manufacturing

About the position

The Marketing Specialist I position at Shure focuses on Demand Generation and Campaign Management within the Global Marketing team. This entry-level role is designed for individuals with a foundational understanding of marketing and strong writing skills. The specialist will collaborate with senior marketers to create engaging content, execute multi-channel campaigns, and analyze their effectiveness, contributing to Shure's brand awareness and demand generation efforts.

Responsibilities

• Collaborate with senior team members to develop and execute multi-channel marketing campaigns, focusing on creating high-quality, engaging written copy.
• Write, proofread, and edit marketing materials, including digital ads, email campaigns, blogs, and social media posts, ensuring consistency in messaging and tone.
• Monitor and analyze campaign performance, providing actionable insights and recommendations for optimization.
• Track key metrics like lead generation, engagement rates, conversion rates, and ROI.
• Implement SEO and SEM strategies to drive organic and paid traffic to our digital assets.
• Work with internal cross-functional teams such as Web, social media, Video, Public Relations, Artist Relations, and others as needed to ensure coordination of efforts for assigned marketing initiatives and maximize campaign effectiveness.
• Utilize marketing tools (e.g., Salesforce, Marketing Cloud, Sitecore) to build and manage email campaigns, landing pages, and workflows.
• Support communications projects in the areas of content creation, advertising, press relations, digital marketing, and event marketing.
• Develop creative briefs for specific projects and interact with our internal creative teams and external agency vendors.
• Ensure all communication materials adhere to Shure's Brand Guidelines.
• Assist in various internal organizational initiatives as assigned.

Requirements

• Bachelor's degree required in Marketing or related field preferred.
• A strong foundation in marketing principles with 0-2 years of experience, including marketing and high-impact marketing communications.
• Excellent writing, editing, and proofreading skills with a keen eye for detail, grammar, and tone.
• Project management experience with the demonstrated ability to manage multiple projects and tasks at the same time.
• Familiarity with SEO practices and tools to optimize content and improve search engine rankings.
• Proven ability to develop, execute and optimize multi-channel demand generation campaigns.
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Strong interpersonal skills with the ability to participate in constructive discussion among a wide range of cross-functional partners.
• Strong visual sense with the ability to evaluate photography graphic layouts for both style and impact.
• Proficiency with computers and ability to efficiently work in Microsoft Word, Excel, PowerPoint, and Adobe Creative Suite.
• Strong verbal communication.

Nice-to-haves

• Experience in product management and multichannel marketing.
• Ability to travel internationally.
• Experience working virtually with remote teams.

Benefits

• Commuter assistance
• Paid time off
• Employee assistance program
• Employee discount
• Retirement plan