Specialist, Performance Marketing - Search and Programmatic

$65,000 - $85,000/Yr

NBC - Central LA, CA

Full-time - Mid Level

Central LA, CA

1,001-5,000 employees

Broadcasting and Content Providers

About the position

At Peacock, we know life is complicated but believe entertainment shouldn't be. We envision a more human streaming experience that embraces the entertainment you love. Backed by 100+ years of NBCUniversal legacy, we know how to entertain. We combine this legacy with an insatiable itch for innovation, embracing the data and technologies that challenge the status quo. Our team is never done obsessing over how best to deliver excellence across television, film, sports, news, and more. This ambition is a group effort. As challengers at heart, our secret weapon is our talented team of big thinkers, data-driven drivers of growth and innovation. We start by putting people first, embracing empathy and compassion to create a more dynamic, more fulfilling workplace and a better, more enjoyable product. As a company, we embrace the power of transparency and inclusion. We know the best idea can come from anywhere, so we're committed to creating an organization where we act as one and put ego aside. We are determined to forge the next frontier of streaming through trust, teamwork, and talent. We are looking for an experienced, data-driven Specialist, Performance Marketing - Search and Programmatic to work within a team of Performance Marketers dedicated to delivering best-in-class Search and Programmatic marketing campaigns.

Responsibilities

• Work with cross-functional teams to strategize and execute Paid Search campaigns to drive efficient Peacock subscriber growth across Google, Bing, Apple Search, Google UAC, PMax and other leading search platforms.
• Work with cross-functional teams to support Programmatic campaign planning.
• Assist in managing a multi-million dollar annual budget, providing forecasts and regular reporting to leadership.
• Review test insights and make recommendations for future testing/optimization.
• Socialize learnings and best practices across the broader NBCU organization.
• Perform post-campaign analysis of performance marketing campaigns to drive and improve strategy, presenting key results and insights to executive leadership.
• Foster strong relationships with key partners at Google, Apple, Microsoft, Amazon, and others to ensure Peacock remains cutting-edge and has access to Alphas and Betas, and is keeping partners in-sync with Peacock business priorities.
• Work across marketing teams and NBC business units to ensure alignment and build cross-functional relationships.
• Partner closely with the SEO team to implement a unified search strategy across the business.

Requirements

• 2+ years Paid Search marketing experience required - must be hands-on-keyboard.
• Programmatic media buying experience is a plus - hands-on-keyboard preferred.
• Track record for successfully driving digital audience/customer growth.
• Experience with direct to consumer brands and/or Subscription services preferred.
• Search Ads 360 Basics Certification and Google Ads Search Certification preferred.
• Experience with Claravine and Airtable preferred.
• Experience with multi-touch attribution models, conversion lift studies and experimentation preferred.
• Strong critical thinking and analytical capabilities, particularly in analyzing campaign performance and testing.
• Strong project management and interpersonal skills, with ability to take initiative in a challenging, fast-paced environment of multiple priorities.

Nice-to-haves

• Experience with direct to consumer brands and/or Subscription services preferred.
• Experience with Claravine and Airtable preferred.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Tuition reimbursement
• Vision insurance