Specialist, Performance Marketing

$65,000 - $85,000/Yr

NBC - New York, NY

Full-time - Mid Level

New York, NY

Broadcasting and Content Providers

About the position

The Specialist, Performance Marketing at NBCUniversal will play a crucial role in supporting the Performance Media team by managing and optimizing paid social campaigns aimed at driving subscriptions for Peacock and other direct-to-consumer products. This position requires a media-savvy individual who is data-driven and capable of collaborating with various teams to enhance campaign performance and achieve business objectives.

Responsibilities

• Help manage all paid social acquisition campaigns across various platforms, including Facebook, Instagram, Snapchat, Twitter, TikTok, Pinterest, and Reddit.
• Serve as a central point of contact for the performance marketing agency to plan and optimize social media campaigns towards CPA, LTV, and ROAS goals across channels, and summarize results for a broader audience.
• Collaborate on the creative process - briefing and tracking of creative assets, collecting feedback, and stakeholder management to ensure accurate and timely asset delivery.
• Work with cross-functional teams to help develop test hypotheses and build out A/B test plans and ensure accurate measurement and reporting of campaign performance.
• Analyze campaign performance data regularly, providing insightful updates on pacing, volume, optimizations, and channel contribution to business objectives.
• Work closely with social media account reps, staying on top of industry trends, leverage new technologies and participate in open betas across the platforms.
• Maintain optimal channel and investment mix based on MTA and MMM modeling recommendations.

Requirements

• 2+ years' experience media buying, optimizing, analyzing, and reporting on paid campaigns on social platforms (Meta, Snap, TikTok, Reddit, Twitter, Pinterest, etc).
• In-platform buying experience at an agency or in-house team preferred.
• Strong project management and interpersonal skills, with ability to take initiative in a challenging, fast-paced environment of multiple priorities.
• Proven track record optimizing media campaigns to deliver against CPA and volume objectives.
• Familiarity with testing methodologies and incrementality.

Nice-to-haves

• Entertainment, advertising or e-commerce industry experience a plus.

Benefits

• Health insurance
• Dental insurance
• 401(k)
• Tuition reimbursement
• Vision insurance