Sr Analyst, Cargo Marketing

Full-time - Mid Level

Dallas, TX

Air Transportation

About the position

Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you'll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you'll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board! This job is a member of the Cargo Customer Experience team within the Cargo Division.

Responsibilities

• Works closely with Cargo stakeholders to craft impactful communications and marketing plans that engage new and existing customers and drive product awareness and conversion
• Manages digital channels for American Airlines Cargo including aacargo.com and LinkedIn, and analyzes performance and identifies new channel opportunities
• Identifies the ideal channels and vehicles to communicate with customers and media
• Creates and presents well-communicated plans and results to all stakeholders
• Manages external copywriters and creative agencies when necessary
• Coordinates with Corporate Communications on content planned for extended coverage in mainstream/local markets and internally, as appropriate
• Must be willing to travel when needed for business

Requirements

• Bachelor's degree (preferably in marketing, advertising, communications or journalism) or equivalent experience/training
• 3+ years of marketing or communications experience or relevant experience

Nice-to-haves

• Knowledge of digital communication channels
• Proven experience with B2B email marketing and campaign execution
• Familiarity with CRM systems, such as Microsoft Dynamics or Salesforce
• Understanding of lead generation and nurturing
• Experience with paid media campaigns across various platforms such as Google Ads or similar solutions
• Copywriting experience
• Strong presentation skills and familiarity with PowerPoint
• Familiarity with Eloqua or similar email marketing platforms
• Proficient in Adobe Creative Suite
• Solid understanding of digital media including KPIs and measurement

Benefits

• Travel Perks: You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
• Health Benefits: Access to health, dental, prescription and vision benefits from day one.
• Wellness Programs: Programs providing tools, resources and support for personal well-being.
• 401(k) Program: Available upon hire with employer contributions after one year.
• Additional Benefits: Employee Assistance Program, pet insurance, and discounts on hotels, cars, cruises and more.