Sr. Associate Brand Manager (Hero)

About the position

Hero Cosmetics is a problem-solution skincare brand focused on acne-prone skin and part of the Church & Dwight family of power brands. We develop products such as the Mighty Patch, Rescue Balm, and Lighting Wand to address the full lifecycle of acne. Acne-prone skin is human, and it can often feel entirely out of our control. We're here to help put the power back in our consumers' hands. Whether they're looking to prevent, treat, or repair - we create gentle, effective solutions that help their skin fight back; so everyone can open up, not cover up. The true heroes are not the products we make, but the people we serve. This is a Hybrid role with flexibility to work remotely and expected to be in-office 2 days per week on average. Majority of time in office will be at our NYC location, with time also being spent at Church & Dwight HQ located in Ewing, NJ.

Responsibilities

• Assist in the development of the brand's integrated marketing plan.
• Execute key campaigns within the integrated marketing plan, ensuring consistency with brand strategy and brand communication plan.
• Work with manager to drive key strategic pillars of marketing plan (e.g. CSR/Brand Purpose).
• Support the briefing process and work with internal Hero Creative team.
• Be accountable for the execution of specific Hero activities (e.g. media plan, consumer and trade promotion activities, special packs, sampling, PR programs, event marketing, DTC marketing, etc.).
• Own legal and regulatory review process.
• Develop in-depth understanding and become an expert in the market - the business environment in which our brands compete, to include product category segments, channels, etc.
• Support business monitoring & updates such as competitive tracking and monthly consumption reporting.

Requirements

• BA/BS required; MBA strongly preferred.
• 2-4 years in Marketing (CPG, OTC, Cosmetics).
• A passion for beauty/skincare.
• Excellent analytical skills and experience with category analysis and forecasting.
• Familiarity with common consumer marketing research tools and techniques such as Nielsen or Circana data.
• Strong project management skills and communication skills (written, verbal, presentation, and interpersonal).

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Basic life insurance
• Paid vacation and sick time
• Paid Parental Leave
• Paid holidays
• Floating holidays
• 401k retirement plan (with company match)