SR. ASSOCIATE BRAND MANAGER

About the position

The Sr. Associate Brand Manager is responsible for supporting the needs of specific brands within our portfolio. This includes implementing the strategy and in-market plan for the brand to deliver market growth and meet specific KPIs. This position assists in the execution of brand plans and brand guidelines across marketing channels. This role will also have responsibility for managing new product development within our existing portfolio.

Responsibilities

• Support the Brand Team in all marketing related activities and help execute annual brand plans
• Support the Sr. Brand Manager as the project management lead for specific product lines and priority marketing initiatives to ensure flawless execution of product development and go-to-market plans
• Act as the day-to-day Brand Team lead on a small number of products within the portfolio
• Track, analyze, and report on business and brand health performance using available data resources
• Manage annual budgets and report monthly on budget performance and variances
• Ensure that brand guidelines are well communicated, understood, and adhered to within the team
• Manage cross-functional teams to support priority brand campaigns, initiatives and product launches
• Support the development and deployment of new product launches from planning through execution
• Craft intelligent, strategic marketing presentations utilizing data, insights and storytelling
• Write thorough and inspiring creative briefs that lead to effective work rooted in brand strategy and lead kick offs with executional teams (agency partners and internal)
• Establish trust with cross-functional team members and organization leadership

Requirements

• Bachelor's Degree in marketing or related field any combination of experience and/or education from which comparable knowledge, skills and abilities have been achieved required
• 5 years marketing experience or 3 years marketing experience plus a Master's degree required
• 1 year brand management within the CPG industry required
• Previous alcoholic beverage industry experience and experience with CPG brands is highly desirable preferred
• Demonstrated experience working on high-volume CPG brands in fast-paced, competitive environments preferred
• Must have proven track record of managing and growing brands with an entrepreneurial mindset
• Experience building and implementing successful marketing plans
• Must have thorough knowledge of the marketing mix and ability to execute across disciplines
• Familiarity with beverage alcohol and working knowledge of its key players, brands, trends etc.
• Excellent analytic skills, experience with syndicated data is a plus
• Project management skills and competency in meeting key program milestones
• Ability to focus on details, as well as maintaining an eye on the high-level strategy
• Ability to multitask - focusing on several projects in different lifecycle stages simultaneously
• Ability to thrive in a collaborative, learning-oriented culture

Nice-to-haves

• Previous alcoholic beverage industry experience
• Experience with CPG brands
• Demonstrated experience working on high-volume CPG brands in fast-paced, competitive environments

Benefits

• $105,299 to $162,687 base compensation
• 10% company match on 401(k) contributions
• Learning and development opportunities
• Medical, dental, and vision insurance
• Onsite medical clinic
• Mental health and well-being benefits including paid sick leave
• Work-life balance and encouragement to use paid time off