Sr. B2B Lifecycle Marketing Manager

Pluralsight - Draper, UT

Full-time - Mid Level

Draper, UT

Educational Services

About the position

The Sr. B2B Lifecycle Marketing Manager at Pluralsight, LLC is responsible for leading the development and execution of comprehensive omnichannel marketing strategies aimed at optimizing the customer journey from awareness to advocacy. This role focuses on enhancing customer engagement, building growth opportunities, and driving conversions across various touchpoints through data-driven marketing strategies and collaboration with cross-functional teams.

Responsibilities

• Develop comprehensive go-to-market strategies to deliver value proposition, positioning, and channels for optimal promotion across target segments
• Lead and manage the design, coordination, and optimization of B2B multi-channel marketing campaigns
• Understand the customer journey and how marketing efforts need to evolve to support growth and loyalty during key stages
• Identify and promote consistent messaging strategies to target audiences through various marketing methods and channels including email, media, web and events
• Develop and execute comprehensive lifecycle marketing strategies across various customer stages and personas to enhance customer engagement, retention, reactivation and win-back
• Leverage marketing automation tools to streamline processes, enhance delivery, and improve efficiency in campaign execution
• Work with demand gen to analyze customer data and behavior to identify trends and opportunities for targeted marketing initiatives, utilizing CRM tools and analytics platforms to deliver personalized and targeted communications throughout the customer journey
• Work closely with the core marketing disciplines - Creative, Site and Optimization, Media, Martech and Ops and External Communications - to ensure GTM strategies fall in line within holistic campaigns
• Define key performance metrics and develop reporting mechanisms to track the effectiveness of lifecycle marketing campaigns and track measurement through each customer touchpoint
• Partner with Customer teams to develop holistic strategies and campaigns to reduce customer churn and drive the strategy of customer communications to build loyalty
• Work closely with client teams to ensure cohesive messaging and a seamless customer experience
• Set a standard for supporting a data-driven culture that relies on data to make decisions and reports out results regularly.

Requirements

• Proven track record in B2B marketing campaign development and execution
• Strong analytical skills
• Deep understanding of aligning messaging to customer personas
• Detail-oriented and highly organized
• Creative thinker and strong writer
• Passion for building relationships and driving measurable results