Sr. Copywriter

$95,000 - $196,000/Yr

Pinterest - San Francisco, CA

Full-time - Mid Level

San Francisco, CA

1,001-5,000 employees

Professional, Scientific, and Technical Services

About the position

As a Senior Copywriter at Pinterest, you will play a crucial role in shaping the brand's voice and crafting compelling marketing campaigns. Your work will directly contribute to Pinterest's mission of inspiring users and enhancing their experience on the platform. This position offers the opportunity to collaborate with cross-functional teams and develop innovative ideas that resonate with a diverse audience.

Responsibilities

• Write, edit, and produce compelling copy for various marketing materials including campaign concepts, videos, and advertising scripts.
• Generate out-of-the-box ideas for campaigns, product launches, activations, and brand partnerships.
• Identify and utilize compelling insights to inform storytelling and change consumer perception.
• Maintain and apply the Pinterest brand voice across all copy touch points.
• Collaborate with cross-functional teams, including research and events, to enhance campaign effectiveness.
• Study the Pinterest audience to understand their needs and preferences, ensuring that the copy resonates with them.

Requirements

• Proven experience in crafting impactful copy that influences consumer behavior.
• Ability to articulate concepts and refine details through execution in a fast-paced environment.
• Experience writing a high volume of copy under tight deadlines, with a focus on iterative feedback.
• Strong understanding of brand voice and commitment to learning and adapting to it.
• Confidence in presenting ideas and handling high-stakes projects that reach a large audience.

Nice-to-haves

• Experience in the tech industry or with digital marketing campaigns.
• Familiarity with data-driven marketing strategies and consumer insights.

Benefits

• Flexible and generous vacation and holidays
• Global year-end paid company holiday closure
• Comprehensive health benefits for you and your family
• Retirement plans that allow for tax savings
• Mental health benefits including a quarterly personal wellbeing fund
• Personal and professional development resources
• Minimum 20 weeks global paid parental leave
• Fertility and family building benefits
• Meals and snacks in the office