Sr. Digital Marketing Specialist

About the position

The Senior Digital Marketing Specialist supports the development and execution of digital marketing efforts for the Work Group brands through paid media; collaborates with Ecommerce team to ensure alignment across digital channels; drives results and support brand goals through digital means.

Responsibilities

• Implement comprehensive paid media campaigns across multiple paid media platforms to support brand and product launches
• Collaborate with eCommerce teams to align on calendar and messaging, ensuring seamless integration across digital marketing efforts
• Partner with internal stakeholders to align paid media efforts with broader marketing goals
• Apply consumer insights and understanding to paid media strategies, audience segments, and creative development
• Work with content, design, and development teams to create engaging ad creatives
• Continuously analyze campaign performance and provide actionable insights
• Stay updated on trends and changes in paid media platforms, algorithms, and best practices
• Explore emerging paid media channels and technologies to identify new growth opportunities
• Perform duties consistent with the Company's AAP/EEO goals and policies
• Perform other duties as required/assigned by manager

Requirements

• Bachelor's degree or equivalent experience required
• 2+ years of footwear and/or digital marketing experience and social media savvy
• Strong appreciation for consumer insights
• MS Outlook, Excel, Windows, and PowerPoint proficiency
• Must be able to work autonomously as well as part of a team
• Strong written communication skills
• Strong project management, time management, and attention to detail while simultaneously managing multiple projects