Sr Digital Marketing Specialist

About the position

We seek an experienced and innovative marketing pro to join our growing team. In this role, you will build and execute a comprehensive strategy for virtual events (webinars, roundtables, livestreams, product launches) and develop critical programs, including ABM (Account-Based Marketing) initiatives and digital channel/partner marketing efforts. You will collaborate with cross-functional teams to create high-impact content, manage event execution, and support program development to drive pipeline growth and engagement. More importantly, you will innovate and develop new ways to reach audiences, imagine, and launch first-in-industry ideas, including leveraging new AI capabilities.

Responsibilities

• Plan and execute virtual events and live streams
• Own end-to-end management of virtual events, including webinars, roundtables, live streams, and product launches
• Work with contractors and product marketing to plan and execute virtual product launches
• Develop content themes and collaborate with internal and external stakeholders to deliver compelling event experiences
• Manage event logistics, including scheduling, invitations, registration, and post-event follow-up
• Work with marketing and sales teams to design and implement effective digital programs that target high-priority accounts
• Collaborate with channel/partner teams to build marketing campaigns that expand reach and drive joint pipeline growth
• Work closely with the Channel Account Managers (CAMs) to drive joint marketing programs with channel and technology alliance partners via digital channels
• Support the development and execution of co-branded campaigns, events, and other initiatives that align with partner goals
• Contribute to virtual events, content creation, and promotional efforts in collaboration with partners.

Requirements

• Bachelor's degree in marketing, communications, or a related field; relevant work experience may substitute
• 5+ years of experience in marketing, with a focus on event management, ABM programs, or partner/channel marketing
• Proven success in managing and executing virtual events that drive measurable results
• Strong understanding of digital marketing and ABM principles
• Exceptional project management skills with the ability to juggle multiple priorities and deadlines
• Experience using marketing tools such as HubSpot, Marketo, or similar platforms
• Strong communication and collaboration skills
• Familiarity and comfort level with reporting and analytics tools, basic Excel proficiency
• Experience building something from the ground up
• Located in the Bay Area and available to come into the office two times a week

Benefits

• Competitive start-up salary and generous stock options
• 100% paid health benefits options
• Flexible time off
• Potential fast-tracked career advancement opportunities